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Welcome To Our Blog

The Importance of the Partnered Approach

By essential | 16 April 2013




The importance of developing a close partnership with your telemarketing firm should not be undervalued, and to give you an insight into why the partnered approach is so important we have outlined the benefits below. At GCL Direct we work closely with our customers to develop a strong partnership, a...

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How is the Success of Telemarketing Tracked?

By essential | 10 April 2013




Telemarketing supports sales teams across the world and is critical to the new business success of many large and small businesses, but for telemarketing to really work it must demonstrate its short and long term success – not just by meetings booked or leads found, but by business won and client sp...

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Is Telemarketing Right for My Proposition?

By essential | 8 March 2013




Done correctly, telemarketing can be harnessed to deliver quality prospects straight into your sales department – but is it right for your business proposition? At GCL Direct we tailor our telemarketing campaign, which is why we place a strong emphasis on understanding our clients business inside ou...

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How Can Telemarketing Support Business Development?

By essential | 22 February 2013




Business Development can be supported by strategic and tactical telemarketing campaigns which utilise intelligent data insight, builds strong relationships with potential prospects, and actively combines online and phone-based dialogue engagement techniques to support and grow sales leads and indire...

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Why Should Businesses Consider Telemarketing?

By essential | 15 January 2013




Telemarketing is increasingly being pushed aside in favour of modern-day digital marketing techniques, but this is a huge mistake. What many businesses don’t realise is that telemarketing – when done correctly – can generate high quality sales-ready leads which in turn generate a healthy growth in s...

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How to Optimise for Demand Creation

By essential | 9 January 2013




In today’s competitive market place, it’s essential that you have the edge over your competitors in order to receive valuable leads which will inevitably lead to a steady growth and healthy pipelines. Demand generation or creation (as it has been dubbed in the industry) supplies this edge, and whils...

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