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GCL Direct; What Makes a Market Leader?

essential | 24 December 2012

At GCL Direct we have established an enviable reputation as market leaders, founded on our in-depth industry knowledge and ability to accelerate sales opportunities and generate revenue with high-quality lead generation. Simply put, we are extremely good at what we do – but what makes us different from our competitors?

Data Analysis & Human Touch; Finding The Balance

Understanding the target market is essential which is why we carefully construct data insights to ascertain prospective leads. Once we have an in-depth understanding of the target market, we then communicate with the prospect using an unscripted approach. Human touch should never be underestimated, and at GCL Direct we place great value on the human touch aspect of the service we deliver; but why?

Using an unscripted approach we can use our instincts to communicate with the prospect, picking up cues and using them to interact with the prospect on a one-to-one basis. In short, this improves our success rate which increases the amount of hot leads in your sales pipeline. Having a balance between data and communication is essential, as is using best practice techniques.

Nurturing Lead Opportunities

As experts we understand that certain prospects are not sales-ready, and where some lead generation experts might discard them, we nurture them. By nurturing lead opportunities, we can offer our clients a steady flow of sales-ready opportunities, identifying interest and maintaining this to present leads throughout the year. This is a unique aspect of our service and one that we believe is very effective.

At GCL Direct, our success lies in the quality of people we employee. To learn more about our lead generation service complete our online contact form today.