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Quick Guides for Great B2B Lead Gen Campaigns

By James Crowder | 27 October 2021




However you define Lead Generation, the desired end result is always the same. Leads - and lots of them! Below are 3 examples of successful Lead Generation campaign styles and some simple steps to get you started:

 

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The Final Step In Your ABM Strategy: Appointment Setting

By Jenny | 14 October 2021




Account-based marketing (ABM) is a powerful B2B marketing approach that can increase engagement with potential leads in large accounts and increase the chances of those accounts becoming customers. It does this by treating every account—and prospect within an account—as unique, and tailoring mark...

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Does Telemarketing Work?

By James Crowder | 30 September 2021




 

More and more businesses are coming to us and asking "does Telemarketing still work"? Over the last 25 years telemarketing has got a bad reputation amongst some people, but why? A lot of the negative press comes from campaigns that go wrong and bad telemarketing practices. So what are the top 1...

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Lead generation: what is the optimum conversion rate?

By James Crowder | 16 September 2021




Almost everything in inbound marketing can be measured, so why focus on conversion rates? Cost per conversion seems more useful when identifying lead generation channels that deliver ROI, and cost per acquisition is much better for determining the overall cost-effectiveness of a particular strate...

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How to use channel mapping to improve revenue

By James Crowder | 2 September 2021




What is channel mapping?

You only have so much time, energy and budget, and if you want to ensure the highest ROI from your sales strategies, you have to be more than just effective; you have to be efficient.

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Why You Should Combine Outbound And Inbound Marketing

By Stuart Thompson | 26 August 2021




Since inbound marketing has become prevalent in the B2B sector, there’s been plenty of discourse around the inbound vs. outbound debate. Inbound marketing has, by some people, been revered as the silver bullet to combat growing resistance to generic and one-size-fits-all marketing messages.

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