Scripted or unscripted telemarketing? Which one is better and why? This is the question that GCL Direct answer in our latest news post.
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[Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog # Scripted Vs. Unscripted Telemarketing; Which One is Better [essential](https://blog.gclb2b.com/blog/author/essential) | 15 May 2013 Share: - [Tweet](https://twitter.com/share) [](https://blog.gclb2b.com/blog/info/scripted-vs-unscripted-telemarketing-which-one-is-better) This is an on-going debate in telemarketing, with telemarketing organisations vying against one another to prove the other wrong. At GCL Direct, we understand that both practices have benefits – and while we use unscripted telemarketing, not all telemarketing organisations can offer this; and we’re about to tell you why. ## Unscripted Telemarketing Unscripted telemarketing allows the telemarketer to speak freely with the prospect, building relationships and communicating with them in a professional manner which adapts instinctively to fit the prospect. Skilled, trained telemarketers are able to understand the prospects needs, emphasise and effectively adjust the conversation to suit the prospect they are speaking with. Understandably this requires years of experience and training, not only in telemarketing but in business. At GCL Direct we have a team of highly-qualified telemarketers who are extremely skilled, and because we take the time to understand our clients business inside out, we can represent them in a professional light. ## Scripted Telemarketing In comparison, scripted telemarketing restricts the ability to build a relationship with the prospect, it is rigid and automated, and this can alienate the prospect. However, the benefit of a scripted approach is that is suitable for inexperienced telemarketers, and enables organisations to get the information they require within limited difficulty. Both practices can be effective, but if you are searching for a telemarketing organisation which has a team of telemarketers capable of utilising an unscripted approach, then we at GCL Direct should be your first port of call. For more details please telephone us today on 0207 788 9245. ###### Related articles - How is the Success of Telemarketing Tracked? - Five Benefits of Outsourcing Telemarketing Services - How to Get The Best From Your Telemarketing Partner  ### Categories - [Account Based Marketing (18)](https://blog.gclb2b.com/blog/topic/account-based-marketing) - [ai crm (1)](https://blog.gclb2b.com/blog/topic/ai-crm) - [Appointment Setting (12)](https://blog.gclb2b.com/blog/topic/appointment-setting) - [B2B Appointment Setting (18)](https://blog.gclb2b.com/blog/topic/b2b-appointment-setting) - [B2B Data (19)](https://blog.gclb2b.com/blog/topic/b2b-data) ### RESOURCES  [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql)  [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches)  [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive alerts of new resources **** **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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