--- title: GCL B2B's Marketing Blog | B2B Lead Generation (6) description: B2B Lead Generation | Writing about all things inbound and outbound B2B Marketing. (6) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - 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[Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog ## [Clever Ways an AI Enabled CRM Can Enhance Your Lead Generation Strategy](https://blog.gclb2b.com/blog/clever-ways-an-ai-enabled-crm-can-enhance-your-lead-generation-strategy) By [Elizabeth Hamer](https://blog.gclb2b.com/blog/author/elizabeth-hamer) | 18 October 2017 --- --- Whether you're aware of where it fits in or not, we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems.  [Read More ➢](https://blog.gclb2b.com/blog/clever-ways-an-ai-enabled-crm-can-enhance-your-lead-generation-strategy) 0 ## [4 Things To Have Ready Before Outsourcing B2B Content Marketing](https://blog.gclb2b.com/blog/4-things-to-have-ready-before-outsourcing-b2b-content-marketing) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 5 June 2017 --- --- Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process.  [Read More ➢](https://blog.gclb2b.com/blog/4-things-to-have-ready-before-outsourcing-b2b-content-marketing) 0 ## [Good vs Bad B2B Content Marketing](https://blog.gclb2b.com/blog/good-vs-bad-b2b-content-marketing) By [Stuart Thompson](https://blog.gclb2b.com/blog/author/stuart-thompson) | 11 April 2017 --- --- Today, content is the engine that drives the internet. From music and video to blogs, images, webinars and ‘How To’ guides – gone are the days of static brand web pages populated with company histories and visions. [B2B content marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/b2b-content-marketing/) has vastly changed how B2B customers find and engage with busi... [Read More ➢](https://blog.gclb2b.com/blog/good-vs-bad-b2b-content-marketing) 0 [![](https://blog.gclb2b.com/hubfs/Images/MQL_Follow_Up_Star.png)](https://blog.gclb2b.com/blog/what-is-an-ideal-mql-follow-up-timescale) ## [What is an ideal MQL follow up timescale?](https://blog.gclb2b.com/blog/what-is-an-ideal-mql-follow-up-timescale) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 13 March 2017 --- --- We know this isn’t exactly rocket science but the faster you follow up on a marketing lead the more chance of it converting! Sales leads that are hot off the press stand a much better chance of turning into a sale if they are contacted within 24 hours but it’s amazing how many organisations fail to ... [Read More ➢](https://blog.gclb2b.com/blog/what-is-an-ideal-mql-follow-up-timescale) 0 ## [Six B2B Marketing Trends 2017 Will Bring](https://blog.gclb2b.com/blog/six-b2b-marketing-trends-2017-will-bring) By [Stuart Thompson](https://blog.gclb2b.com/blog/author/stuart-thompson) | 12 January 2017 --- --- Developments in digital marketing are mighty hard to keep track of. The internet and technology constantly evolve, which means your customers’ behaviour is also evolving. Keeping up with these changes requires businesses to adopt an agile mindset when it comes to deploying new marketing tactics. [Read More ➢](https://blog.gclb2b.com/blog/six-b2b-marketing-trends-2017-will-bring) 0 ## [Is Account Based Marketing The Holy Grail Of B2B Marketing?](https://blog.gclb2b.com/blog/is-account-based-marketing-the-holy-grail-of-b2b-marketing) By [Stuart Thompson](https://blog.gclb2b.com/blog/author/stuart-thompson) | 4 January 2017 --- --- Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s [account based marketing](http://www.gcldirect.com/lead-generation-services) that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads t... [Read More ➢](https://blog.gclb2b.com/blog/is-account-based-marketing-the-holy-grail-of-b2b-marketing) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [6](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/6) - [7](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/7) - [8](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/8) - [9](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/9) - [10](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/10) - [Next](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/7) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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