As a B2B marketer, you face a variety of challenges — from developing engaging content to making effective use of a limited budget. Another one of the main difficulties that you (and 48% of other B2B marketers) experience is generating leads. Whether it's a lack of interest or budget, it's a daily s...
One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
In this blog we’ll look at the buyer’s journey and how understanding t...
Whether you're aware of where it fits in or not, we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems.
Content marketing is highly effective in the B2B sphere, as the buying process is far more drawn out and lends itself to a longer, more comprehensive and research-driven decision making process.
Today, content is the engine that drives the internet. From music and video to blogs, images, webinars and ‘How To’ guides – gone are the days of static brand web pages populated with company histories and visions. B2B content marketing has vastly changed how B2B customers find and engage with busi...
We know this isn’t exactly rocket science but the faster you follow up on a marketing lead the more chance of it converting! Sales leads that are hot off the press stand a much better chance of turning into a sale if they are contacted within 24 hours but it’s amazing how many organisations fail to ...
