--- title: GCL B2B's Marketing Blog | B2B Lead Generation (4) description: B2B Lead Generation | Writing about all things inbound and outbound B2B Marketing. (4) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![](https://blog.gclb2b.com/hubfs/When%20does%20an%20MQL%20become%20an%20SQL%3F-1.jpeg)](https://blog.gclb2b.com/blog/when-an-mql-is-not-an-sql-and-never-will-be-0) ## [When an MQL is not an SQL and never will be!](https://blog.gclb2b.com/blog/when-an-mql-is-not-an-sql-and-never-will-be-0) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 13 April 2022 --- --- In an ideal world every visitor to your website, inbound call or event attendee would be a lead worthy of following up. However, in the real world, you know that leads have to be carefully sifted before you can pass them over to sales. [Read More ➢](https://blog.gclb2b.com/blog/when-an-mql-is-not-an-sql-and-never-will-be-0) 0 [![When does an MQL become an SQL?](https://blog.gclb2b.com/hubfs/When%20does%20an%20MQL%20become%20an%20SQL%3F-1.jpeg)](https://blog.gclb2b.com/blog/when-does-an-mql-become-an-sql) ## [When does an MQL become an SQL?](https://blog.gclb2b.com/blog/when-does-an-mql-become-an-sql) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 18 November 2021 --- --- When does an MQL (Marketing Qualified Lead) become an SQL (Sales Qualified Lead)? Before we answer that question we should first look at the buyer’s journey. The buyer’s journey consists of three stages: awareness, consideration and decision. Let’s take a quick look at each of these: [Read More ➢](https://blog.gclb2b.com/blog/when-does-an-mql-become-an-sql) 0 [![](https://blog.gclb2b.com/hubfs/Hourglass%20lead%20gen%20blog.png)](https://blog.gclb2b.com/blog/info/quick-guides-for-great-b2b-lead-gen-campaigns) ## [Quick Guides for Great B2B Lead Gen Campaigns](https://blog.gclb2b.com/blog/info/quick-guides-for-great-b2b-lead-gen-campaigns) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 27 October 2021 --- --- However you define [Lead Generation](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/), the desired end result is always the same. Leads - and lots of them! Below are 3 examples of successful Lead Generation campaign styles and some simple steps to get you started: [Read More ➢](https://blog.gclb2b.com/blog/info/quick-guides-for-great-b2b-lead-gen-campaigns) 0 [![B2B Telemarketing](https://blog.gclb2b.com/hubfs/pexels-yan-krukov-8867434-1.jpeg)](https://blog.gclb2b.com/blog/why-does-b2b-struggle-with-lead-generation) ## [Why Does B2B Struggle with Lead Generation?](https://blog.gclb2b.com/blog/why-does-b2b-struggle-with-lead-generation) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 18 August 2021 --- --- Let’s face it – [Lead Generation](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) is not a new challenge. Especially in the B2B sector, Marketers and Heads of Sales have been almost incessantly locked in the struggle to generate new opportunities – but why, with all the skills, tools and experience within B2B, is this still cited as one of the top ... [Read More ➢](https://blog.gclb2b.com/blog/why-does-b2b-struggle-with-lead-generation) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/Phase%202/Finger%20Presses%20Red%20Button%20%20Lead%20Generation%20on%20Black%20Keyboard%20Background.%20Closeup%20View.%20Selective%20Focus..jpeg)](https://blog.gclb2b.com/blog/four-core-lead-generation-services-you-should-be-using) ## [Four Core Lead Generation Services You Should Be Using](https://blog.gclb2b.com/blog/four-core-lead-generation-services-you-should-be-using) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 5 August 2021 --- --- Lead generation is one of the primary focuses of your marketing efforts: whether you implement outbound or inbound marketing practices, and whether you perform these functions in-house or through outsourced [lead generation services.](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) [Read More ➢](https://blog.gclb2b.com/blog/four-core-lead-generation-services-you-should-be-using) 0 [![analytics-chart-data-97080](https://blog.gclb2b.com/hubfs/analytics-chart-data-97080.jpg)](https://blog.gclb2b.com/blog/iq-vs-eq-which-is-more-important-for-success-in-sales-and-marketing) ## [IQ vs EQ – Which is more important for success in sales and marketing?](https://blog.gclb2b.com/blog/iq-vs-eq-which-is-more-important-for-success-in-sales-and-marketing) By [Jenny Reardon](https://blog.gclb2b.com/blog/author/jenny-reardon) | 20 July 2021 --- --- Intelligence Quotient (IQ) is one of the markers by which we judge a person’s intellectual aptitude. Emotional Quotient (EQ) is the metric we use to measure a person’s emotional awareness. These characteristics are both valuable in sales and marketing, but which is more important, a high IQ or a hig... [Read More ➢](https://blog.gclb2b.com/blog/iq-vs-eq-which-is-more-important-for-success-in-sales-and-marketing) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [1](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/1) - [2](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/2) - [3](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/3) - [4](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/4) - [5](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/5) - [Next](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/5) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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