In this last year, all manner of events have been cancelled or postponed worldwide, from local festivals to major sports championships. And it's happened in the business world too. But just because you can’t host your event in person, doesn’t mean you should cancel it completely.
As you may already know, smarketing is the alignment between your sales and marketing teams. Measuring certain relevant metrics can enable you to see which marketing programs are working and which are not.
Even the greatest businesses can struggle during economic downturns, which can arrive quickly and catch many off guard. As a key decision-maker in your business, you need to make sure your organisation is prepared to ride out these unexpected lows.
In this blog, we share 5 tips to ensure your B2B bu...
There’s little doubt that B2B organisations are facing lead generation challenges. The B2B Lead Generation Report found that 68% of B2B professionals are concerned with increasing the quality of leads, while 55% are looking to increase lead volume. One way they can achieve this is by bringing in a B...
As a B2B marketer, you face a variety of challenges — from developing engaging content to making effective use of a limited budget. Another one of the main difficulties that you (and 48% of other B2B marketers) experience is generating leads. Whether it's a lack of interest or budget, it's a daily s...
One of the most important ways to grow your B2B company’s revenue is by converting leads and moving them along your buyer’s journey. More specifically, converting Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
In this blog we’ll look at the buyer’s journey and how understanding t...
