Reading time: 7 minutes
B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process. However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.
Ov...
Reading time: 5 minutes
It takes the fusion of different departments, personnel and skill sets to bring a successful B2B Telemarketing campaign together. When done right, you can expect to see qualified leads being brought in, increased appointment bookings, boosted brand awareness and your pipeline...
Reading time: 7 minutes
B2B Telemarketing is truly scalable and can typically be adapted to support the vast majority of organisations with their sales & marketing requirements, whether that be running a small targeted niche campaign into a particular sector or alternatively, a multi-lingual large-s...
Reading time: 6 minutes
Telemarketing is much more than simply making outbound calls to prospects. It involves developing an effective strategy and implementation plan, defining the target market and appropriate data, building an effectively skilled team, and constant adaptation to ensure the result...
As 2023 gets underway, marketers are optimistic about what the next 12 months hold, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time...
Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.
