--- title: GCL B2B's Marketing Blog | B2B Lead Generation (2) description: B2B Lead Generation | Writing about all things inbound and outbound B2B Marketing. (2) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![factors-to-consider-scoping-b2b telemarketing-cost-lead-generation-gcl](https://blog.gclb2b.com/hubfs/factors-to-consider-b2b-telemarketing-costs-scope-1.jpg)](https://blog.gclb2b.com/blog/8-factors-to-consider-when-scoping-b2b-telemarketing-costs) ## [8 Factors to Consider When Scoping B2B Telemarketing Costs](https://blog.gclb2b.com/blog/8-factors-to-consider-when-scoping-b2b-telemarketing-costs) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 28 March 2024 --- --- Reading time: 3 minutes If you are reading this, the likelihood is you may well be considering using B2B telemarketing to support your business needs and hit your targets. And so, you may be wondering, “How much would it cost & how does it work?” We’ve put together eight key factors for you to consi... [Read More ➢](https://blog.gclb2b.com/blog/8-factors-to-consider-when-scoping-b2b-telemarketing-costs) 0 [![b2b-telemarketing-lead-generation-outsourcing-benefits-gcl](https://blog.gclb2b.com/hubfs/b2b-telemarketing-outsourcing-benefits-lead-generation-gcl.jpg)](https://blog.gclb2b.com/blog/9-powerful-benefits-of-outsourcing-your-b2b-telemarketing) ## [9 Powerful Benefits of Outsourcing Your B2B Telemarketing](https://blog.gclb2b.com/blog/9-powerful-benefits-of-outsourcing-your-b2b-telemarketing) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 26 March 2024 --- --- Reading time: 4 minutes B2B telemarketing comes with an abundance of benefits, such as boosting lead generation, appointment setting, filling your pipeline short, mid, and long-term, gaining valuable marketing data insights, raising both brand and product/service awareness and so much [**more**](https://gclb2b.com/our-services/b2b-telemarketing/). An impor... [Read More ➢](https://blog.gclb2b.com/blog/9-powerful-benefits-of-outsourcing-your-b2b-telemarketing) 0 [![Choosing Which 2022 Lead Generation Trends To Use](https://blog.gclb2b.com/hubfs/2022%20Lead%20Generation%20Trends.jpeg)](https://blog.gclb2b.com/blog/the-best-ways-to-generate-leads-in-2024) ## [The Best Ways to Generate Leads in 2024](https://blog.gclb2b.com/blog/the-best-ways-to-generate-leads-in-2024) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 28 February 2024 --- --- With 2024 well underway, marketers are optimistic about what this year will bring, with [66% expecting revenue growth](https://www.salesforce.com/form/state-of-marketing/) during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time,... [Read More ➢](https://blog.gclb2b.com/blog/the-best-ways-to-generate-leads-in-2024) 0 [![is-your-b2b-data-database-decaying-how-to-tell](https://blog.gclb2b.com/hubfs/6272497.jpg)](https://blog.gclb2b.com/blog/is-your-b2b-data-decaying-5-ways-to-tell) ## [Is Your B2B Data Decaying? 5 Ways to Tell](https://blog.gclb2b.com/blog/is-your-b2b-data-decaying-5-ways-to-tell) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 21 June 2023 --- --- Reading time: 4 minutes Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?   [Read More ➢](https://blog.gclb2b.com/blog/is-your-b2b-data-decaying-5-ways-to-tell) 0 [![account-based-marketing-ABM-strategy-campaign-b2b](https://blog.gclb2b.com/hubfs/blog10%20business-strategy-success-target-goals_1421-33.avif)](https://blog.gclb2b.com/blog/5-steps-to-a-winning-account-based-marketing-strategy) ## [5 Steps to a Winning Account Based Marketing Strategy](https://blog.gclb2b.com/blog/5-steps-to-a-winning-account-based-marketing-strategy) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 12 June 2023 --- --- Reading time: 6 minutes Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in yo... [Read More ➢](https://blog.gclb2b.com/blog/5-steps-to-a-winning-account-based-marketing-strategy) 0 [![does-b2b-telemarketing-work-in-summer-2023-gcl-b2b-](https://blog.gclb2b.com/hubfs/MicrosoftTeams-image.png)](https://blog.gclb2b.com/blog/does-b2b-telemarketing-work-in-the-summer) ## [Does B2B Telemarketing Work in the Summer?](https://blog.gclb2b.com/blog/does-b2b-telemarketing-work-in-the-summer) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 5 June 2023 --- --- Reading time: 6 minutes One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive. However, this assumption is not necessarily accurate. While it is true that many people take vacations during t... [Read More ➢](https://blog.gclb2b.com/blog/does-b2b-telemarketing-work-in-the-summer) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [1](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/1) - [2](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/2) - [3](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/3) - [4](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/4) - [5](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/5) - [Next](https://blog.gclb2b.com/blog/topic/b2b-lead-generation/page/3) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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