Reading time: 4 minutes
B2B telemarketing comes with an abundance of benefits, such as boosting lead generation, appointment setting, filling your pipeline short, mid, and long-term, gaining valuable marketing data insights, raising both brand and product/service awareness and so much more.
An impor...
With 2024 well underway, marketers are optimistic about what this year will bring, with 66% expecting revenue growth during this time. But to achieve this, both marketers and salespeople need to adapt to the shifts in lead generation trends. While some channels and strategies stand the test of time,...
Reading time: 4 minutes
Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?
Reading time: 6 minutes
Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in yo...
Reading time: 6 minutes
One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive.
However, this assumption is not necessarily accurate. While it is true that many people take vacations during t...
Reading time: 7 minutes
B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process. However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.
Ov...
