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How to use targeted outbound appointment setting in your sales strategy

By Scott Barr | 6 August 2021




In a highly competitive marketplace, it is more important than ever to pro-actively seek business through outbound activities. Having a well-defined process in place is vital to achieving leads and appointments. Telemarketing fits nicely into this remit. Yet, Telemarketing is increasingly being seen...

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How to plan for your best (and worst) sales months throughout the year

By GCL | 14 July 2021




Throughout the year, different sectors have different months which perform better than others. And there are also typically months which perform worse. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But it is important to know when these peaks and...

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3 Reasons Your Telemarketing Isn't Getting Results

By James Crowder | 30 June 2021




So you’ve come around to the idea of telemarketing as a key B2B marketing strategy and invested the necessary resources. You’ve got a team of dedicated telemarketers working around the clock, calling anyone who might even remotely be interested in your product and pitching, pitching, pitching.

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How to use outbound appointment setting to your sales advantage

By James Dixon | 25 June 2021




As much as we'd love to have all our lead requirements produced from inbound enquiries, the reality is that most companies need to include an element of outbound methods to meet their lead generation targets. Appointment making falls snugly into this remit and is an important part of the sales proce...

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3 Steps To Scheduling Sales Appointments With The Right Decision-makers

By Jenny Reardon | 13 November 2020




The C-Suite isn’t some plush office at the top of an impenetrable Ivory Tower, so why is it so difficult for B2B telemarketing professionals to get into direct conversation with these key decision-makers? Hint: it isn’t — you just have to go about it the right way. And sometimes, that means creativ...

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How GDPR Changed The Way B2B Marketers Operate

By James Crowder | 22 February 2019




In May 2016, the official regulations of the EU General Data Protection Regulations directive were published in all official EU languages. This new directive was expected to have a major impact on how companies were legally allowed to handle the data of EU citizens, sending some businesses into a pa...

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