Instead of firing out generic content to a mass audience, an account-based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts – meaning you’re more likely to connect with the customer and make a sale.
Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate intere...
Outsourcing your lead generation can be highly beneficial for your business—but only when it’s done correctly. Think about it like this: when outsourcing your lead generation, you’re essentially relying on someone else to help your company find new customers. That’s why you need to find a company ...
As a marketer, you may have heard about Account-Based Marketing (ABM), but have yet to incorporate it into your marketing strategy. ABM is a type of B2B marketing that focuses marketing and sales activities on specific accounts within certain industries.
These accounts are high value in regards t...
Account Based Marketing (ABM) is taking the B2B marketing world by storm. Simply put, ABM involves finding out which companies are the right fit for your business and aligning your sales and marketing to laser focus your resources on that specific group of companies.
If you haven’t heard of account-based marketing by now, I’m going to assume you live under a rock. Even though it’s a hot topic with B2B marketers lately, it’s by no means a new concept.
