Is Your B2B Data Decaying? 5 Ways to Tell
Reading time: 4 minutes
Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?
5 Steps to a Winning Account Based Marketing Strategy
Reading time: 6 minutes
Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in yo...
How Much is B2B Telemarketing - Pricing Models Guide
Reading time: 3 minutes
Businesses are always on the look-out for the most cost-effective pricing strategies, however, many end up getting tunnel vision and lose focus of the bigger picture, which is obtaining high-quality leads & nurturing them into sales-ready prospects, building a sustainable pip...
How B2B Telemarketing Can Drive Your Accounts Based Marketing
No longer synonymous with cold-calls, B2B Telemarketing can generate the right type of leads for your brand, especially when combined with accounts based marketing (ABM). ABM is fishing for tuna with a line, or fishing with a spear if you’re the president of marketing at Heinz, rather than fishing...
The Four Most Effective Channels For Account Based Marketing
It’s no shock that account-based marketing (ABM) has become as widespread as it has. The fact that it’s based around crafting marketing messages, content and pitches targeted to individual accounts (rather than firing out generic content to anyone and everyone), means you’re more likely to make sale...
How To Use Market Research To Upsell To Your Existing Account
Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate leads....
