What do you do when your prospect isn't ready to buy?
Not every prospect you reach out to will be in a sales ready position the exact moment you contact them, many of them may not be ready to buy for weeks, months even.
But this doesn't mean you should forget about them. Once you have gone to the trouble of identifying a prospect it is worth the effort to keep in contact and feed their interest. The majority of sales take place between the 5th and 12th touches, this means it may take months to get that sale! So how do you keep prospects interested until they are ready to buy?
There are a number of methods you can use to nurture a prospect but essentially it is about building a relationship with the person and looking out for the signs they are ready to buy. In our latest Best Practice Article we explore the most important aspects of building this relationship and how to spot the signs that the prospect is ready to buy.
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