The new EU Data Protection regulations are coming whether we like it or not. But how will it affect us as B2B marketers? Is there anything we can do to prepare?
The change in EU regulations have been a long time coming and although they have been pushed further and further right by Brussels rest assured they will come into force in the next couple of years. Their impact on direct marketing across both B2C and B2B has been described as “catastrophic” with a few commentators predicting the death of both email marketing and telemarketing as we know it.
But can this be true? Is there no hope for our carefully crafted prospect databases? All may not be lost. Next week GCL explore how Opted In contacts can not only save your database but can also provide you with a more active and engaged audience for your marketing.
