Last week we published our article on how to get the most from you prospect database by applying our Lead Nurture best practices. Following on from this we thought we'd share with you our top tips for effective Lead Nurture :
Each nurture campaign needs to be tailored and bespoke to your audience, remember that we all consume professional content and inform ourselves more than ever before and your prospects are no different!
Get in there early – 93% of buying cycles start online so making sure you own your SEM, Social and Digital space will help your attraction phase perform.
Ask the right questions - starting the segmentation process early will pay dividends in the long term.
Be “always on” – your prospects consume at the same rate that you do! So make sure your assets are always available.
Stay in constant touch and contact the prospect within the time you promised
Don’t overload the prospect with information but equally don’t be limited by a lack of content/materials available.
Be proactive – nurture is not a substitute for personal relationships so a killer telemarketing or Lead Qualification team will give you a real edge over the competition.
Deliver content that’s of sufficient value and interest to the prospects – don’t overload them with general marketing or cold prospect information. You should personalize what materials you send and decide what is most appropriate for them
Get ready to ask for the meeting!
With 25 years experience in building nurture campaigns on and offline GCL are proud to share our Top Tips for effective Lead Nurture basics. For more information on how the power of the human touch can help your marketing visit our knowledge bank or get in contact (0121 5422020).
