Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.
Reading time: 25 minutes
It’s time for the big push on that new product or solution, the one the CEO has personally been championing. Everything’s in place, the contents done, the infographics look amazing but what about the mailing list? The one you used two years ago will be fine… won’t it?
Reading Time: 11 minutes
Lead Generation, or should we say effective lead generation, often eludes even the best sales and marketing teams. Somewhere between generating great content, planning that next event or drafting a new email, it can get lost in the mire. And yet, isn’t lead generation what...
Reading time: 21 minutes
The days of the whisky-swilling advertising executives running marketing are over, these days all marketers must be able to demonstrate a return on investment for all their activities. Nowhere is this more relevant than with lead generation.
Reading time: 12 minutes
There’s a common myth that every business will slow down over the summer months. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But as a blanket statement, this is simply not true!
