Reading time: 4 minutes
When you hear ‘B2B Telemarketing’ in current times, a few thoughts may come to mind:
‘Spammy cold calls’ ‘It died in the ’90s' 'Does it bring any results?’
The answer to those are:
B2B Telemarketing is much more complex than simply ‘cold calling’ and is still going strong and...
The sales pipeline is the method of the sales team understanding the abstract concept of the sales process. In layman’s terms, it tracks the flow of your prospective sale from a new contact, to prospect, to lead and hopefully to a fully-fledged customer.
For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marke...
Reading time: 9 minutes
Technology certainly has changed the way we work, play, live and communicate. We’ve come a long way from the time someone first decided to draw a picture of a tankard foaming with beer and hang it outside their pub to communicate to the world at large that yes, ale is definit...
Even though using social networks to create B2B pipeline opportunities has become increasingly popular amongst sales professionals, there still remains little discussion about how to blend telemarketing with social media to maximise lead generation.
