How multi-channel is your multi-channel marketing? All too often the term multi-channel marketing is used to refer synonymously to refer to online/digital marketing across blogs, social media, email and other web based platforms with SMS messaging occasionally being included as well.
Have you missed out on any of the big marketing innovations of the last 5 years?
According to Google’s research on the Changing face of Marketing B2B marketing is getting younger with the whole profile of the average B2B buyer changing massively over the last two years – in fact nearly ha...
