Have you missed out on any of the big marketing innovations of the last 5 years?
Marketing Automation – what marketing automation?! Seriously this is the biggest technological advance to happen to marketing in the last 5 years. Check out Oracle, Marketo and B2B specialists Communigator to see how they can make lead nurture so much easier.
Why is this writing so small?! Is your website mobile friendly? On the 21st of March this year Google reconfigured their ranking algorithm for mobile search, penalising any websites that are not mobile friendly – with up to 50% of B2B searches on mobiles can you afford not to be mobile friendly?
I don’t do Twitter it’s too needy! Well that it maybe however, it is the ultimate B2B PR broadcast system and news feed. By engaging with key twitteratie influencers you can get your latest press releases under the noses of some top publications.
Video killed the radio star. That and it’s also pretty good at doing away with traditional web content as more people are using video to inform themselves when researching B2B purchases.
Why would I pay for clicks? PPC is a powerful tool if used correctly and for the search terms that will bring the right type of prospects to your website. Don’t forget there is more than Google, sites like Linked In also offer sponsored links similar to PPC.
You can find us on page 12 of Google! SEO is not a dirty word however it has changed beyond recognition over the last few years with black hat methods such as link networks now being penalised and organic content driven SEO becoming the only way to climb the rankings.
Whitepaper? As opposed to coloured? Content is king and big evergreen pieces such as whitepapers (independent research papers) or guides are ideal ways of informing your audience without overtly selling to them. Not all content is written; infographics, videos and online tools are also a vital part of the mix. The key thing is quality, quantity and variety.
However you use digital innovation to engage with your audience GCL Direct are here to support you when the time comes to add the human touch and speak with them directly whether that's lead generation, appointment setting or multi touch nurture campaigns.
