In today's turbulent business landscape, many companies may find it difficult, or even impossible, to sustain a fully-functioning marketing department. Whether it's budget restrictions or time constraints, when times are hard, marketing departments are often the first to get the chop! This isn't b...
When an organisation’s sales pipeline is healthy, there’s often a tendency to place a lower priority on marketing activity, such as lead generation and prospect outreach. Whether driven by cost-saving pressures, or a short-term focus, the decision to cut back doesn’t just slow down momentum, but a...
It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis.
Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enha...
Despite the pursuit of the same end goal, sales and marketing teams often find themselves in disagreement about how best to follow up digitally generated prospects, in order to maximise revenue generation.
Deconstructing the Discord
Imagine watching your favourite band, live in concert, but the rhythm section is not in sync, and the instruments aren't in tune with each other....confusion sets in and you'll probably never pay to see them live again!
