When it comes to sales leads and the quality of those sales leads there has always been a conflict between Sales and Marketing but with a little collaboration and a lot of qualification, there’s no reason why this conflict can’t be dealt with to the best interests of both parties.
We all know that ...
Here at GCL we continually train and develop our team in the key aspects of demand generation. In this blog post we demonstrate what our agents are taught on how to get past even the toughest gatekeeper when calling prospects.
With 25 years’ experience in the Direct Marketing industry and a renowned reputation for managing successful Telemarketing campaigns, GCL Direct is one of the leading B2B Lead Generation and Appointment Setting experts in the UK and internationally.
Some direct marketing campaign ideas look great on paper but when translated into reality, they fall some distance from the target. It doesn’t matter how clever and uncomplicated your solution is, if you can’t explain it in the right context for your target audience then you’re not going to have the...
