If you work in Sales and Marketing, you're likely already aware of the age-old rivalry between the two departments, and how this infighting (however fun to joke about) does nothing to generate marketing leads or sales. In fact, the disconnect between the two camps actively hinders the lead generat...
Account Based Marketing (ABM) is taking the B2B marketing world by storm. Simply put, ABM involves finding out which companies are the right fit for your business and aligning your sales and marketing to laser focus your resources on that specific group of companies.
Consumers, whether in the B2C world or B2B world, have now become researchers. The advent of digital has given us a tool that we simply can’t get enough of and we frequently use that tool to inform our buying decisions. Before we part with our hard-earned cash as consumers we will use the internet...
It is said that first impressions are made within seven seconds – whether that’s over the phone or in person. Seven seconds is also roughly the time it takes to deliver your opening line to a prospect, and yet, how many times have you opened a call with a bland “how are you?” or something equally ...
If you work in sales, chances are you’re not the kind of person who thrives on routine and working in the same place day in day out. Sales involves thinking on your feet, adapting to new situations and people, and packing your bags at a moment’s notice to travel.
You might be wondering what B2B telemarketing experts can teach sales – after all, telemarketing is, well, marketing. It’s useful for conducting market research, prospect profiling and appointment setting, but it doesn’t do much in terms of converting leads into customers.
