--- title: GCL B2B's Marketing Blog | Scott Barr (2) description: Writing about all things inbound and outbound B2B Marketing. (2) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![Targeted outbound calling](https://blog.gclb2b.com/hubfs/Targeted%20Outbound%20Calling.jpeg)](https://blog.gclb2b.com/blog/cold-calling-appointment-setting) ## [How to use targeted outbound appointment setting in your sales strategy](https://blog.gclb2b.com/blog/cold-calling-appointment-setting) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 6 August 2021 --- --- In a highly competitive marketplace, it is more important than ever to pro-actively seek business through outbound activities. Having a well-defined process in place is vital to achieving leads and appointments. Telemarketing fits nicely into this remit. Yet, Telemarketing is increasingly being seen... [Read More ➢](https://blog.gclb2b.com/blog/cold-calling-appointment-setting) 0 [![](https://blog.gclb2b.com/hubfs/Data%20storage%20unit%20for%20prospect%20profiling.jpg)](https://blog.gclb2b.com/blog/why-you-need-to-know-your-prospects-business-objectives) ## [Why You Need To Know Your Prospect's Business Objectives](https://blog.gclb2b.com/blog/why-you-need-to-know-your-prospects-business-objectives) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 20 November 2020 --- --- [Prospect profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate intere... [Read More ➢](https://blog.gclb2b.com/blog/why-you-need-to-know-your-prospects-business-objectives) 0 [![sales-prospects.jpg](https://blog.gclb2b.com/hubfs/sales-prospects-1.jpeg)](https://blog.gclb2b.com/blog/4-key-reasons-your-sales-prospects-are-not-becoming-customers) ## [4 key reasons your sales prospects are not becoming customers](https://blog.gclb2b.com/blog/4-key-reasons-your-sales-prospects-are-not-becoming-customers) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 25 August 2020 --- --- Here’s a scenario: visitor numbers are up and conversions are down. And you’re thinking, what’s going on? The chances are that there’s something in your sales funnel that’s stopping your prospects from converting. [Read More ➢](https://blog.gclb2b.com/blog/4-key-reasons-your-sales-prospects-are-not-becoming-customers) 0 [![outsource lead generation](https://blog.gclb2b.com/hubfs/outsourceleadgen2.jpg)](https://blog.gclb2b.com/blog/how-to-successfully-outsource-your-lead-generation) ## [How to successfully outsource your lead generation](https://blog.gclb2b.com/blog/how-to-successfully-outsource-your-lead-generation) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 23 June 2020 --- --- Outsourcing your [lead generation](https://gclb2b.com/our-services/) can be highly beneficial for your business—but only when it’s done correctly. Think about it like this: when outsourcing your lead generation, you’re essentially relying on someone else to help your company find new customers. That’s why you need to find a company ... [Read More ➢](https://blog.gclb2b.com/blog/how-to-successfully-outsource-your-lead-generation) 0 [![Sales-pitch.jpg](https://blog.gclb2b.com/hubfs/Blog_Images/Sales-pitch.jpg)](https://blog.gclb2b.com/blog/how-to-avoid-wasting-sales-pitches-on-the-wrong-prospects) ## [How To Avoid Wasting Sales Pitches On The Wrong Prospects](https://blog.gclb2b.com/blog/how-to-avoid-wasting-sales-pitches-on-the-wrong-prospects) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 26 May 2020 --- --- Given the numbers-driven nature of the sales game, it’s no surprise that most salespeople deliver a sales pitch to every prospect that comes their way. But is this a sensible approach when the working relationship with one’s clients plays such a large part in determining the success of your business... [Read More ➢](https://blog.gclb2b.com/blog/how-to-avoid-wasting-sales-pitches-on-the-wrong-prospects) 0 [![](https://blog.gclb2b.com/hubfs/social-suggested-images/Pretty%20young%20woman%20making%20a%20decision%20with%20arrows%20and%20question%20mark%20above%20her%20head-2.jpeg)](https://blog.gclb2b.com/blog/the-real-peoples-guide-to-smarketing) ## [The Real People’s Guide to Smarketing](https://blog.gclb2b.com/blog/the-real-peoples-guide-to-smarketing) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 22 May 2020 --- --- [Smarketing](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) is so much more than the goofy-sounding buzzword suggests. It’s fast becoming the determining factor between whether an organisation succeeds or fails to achieve its business growth objectives by optimally aligning its marketing and sales units.  [Read More ➢](https://blog.gclb2b.com/blog/the-real-peoples-guide-to-smarketing) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [1](https://blog.gclb2b.com/blog/author/scott-barr/page/1) - [2](https://blog.gclb2b.com/blog/author/scott-barr/page/2) - [3](https://blog.gclb2b.com/blog/author/scott-barr/page/3) - [4](https://blog.gclb2b.com/blog/author/scott-barr/page/4) - [Next](https://blog.gclb2b.com/blog/author/scott-barr/page/3) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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