Why Your Sales Team Shouldn’t Do B2B Prospect Profiling

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Prospect profiling is an essential part of converting leads to sales – it identifies people who have a need for your product, and gathers data about them that’ll help form the marketing messages and sales pitches necessary to convert them into customers.

The top 5 movie sales pitches and what you can learn from them

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Hollywood is not kind to salespeople. In almost every movie and TV show about  advertising professionals, our kind is depicted either as conmen or coked up sales fiends.