--- title: GCL B2B's Marketing Blog | James Crowder (9) description: Writing about all things inbound and outbound B2B Marketing. (9) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![](https://blog.gclb2b.com/hubfs/social-suggested-images/Operators%20using%20a%20computer%20in%20call%20center%20with%20the%20camera%20focus%20on%20the%20foreground-4-1.jpeg)](https://blog.gclb2b.com/blog/b2b-telemarketing-the-secret-weapon-for-increasing-conversion-rates) ## [B2B Telemarketing: The Secret Weapon For Increasing Conversion Rates](https://blog.gclb2b.com/blog/b2b-telemarketing-the-secret-weapon-for-increasing-conversion-rates) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 17 September 2020 --- --- No business is completely satisfied with their conversion rates – let’s face it, there’s always room for improvement.  [Read More ➢](https://blog.gclb2b.com/blog/b2b-telemarketing-the-secret-weapon-for-increasing-conversion-rates) 0 [![](https://blog.gclb2b.com/hubfs/Finger-pressing-a-button-for-a-lead-generation-agency.jpg)](https://blog.gclb2b.com/blog/the-benefits-of-using-an-integrated-lead-generation-agency) ## [The Benefits Of Using An Integrated Lead Generation Agency](https://blog.gclb2b.com/blog/the-benefits-of-using-an-integrated-lead-generation-agency) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 23 July 2020 --- --- There are plenty of lead generation tactics out there: content marketing, email marketing, B2B telemarketing, social media marketing, outbound marketing… the list goes on. Choosing which one will generate the type of leads you need to grow revenue is a bit of a gamble. How do you know which will be ... [Read More ➢](https://blog.gclb2b.com/blog/the-benefits-of-using-an-integrated-lead-generation-agency) 0 [![](https://blog.gclb2b.com/hubfs/blog-files/HiRes-300x286.jpeg)](https://blog.gclb2b.com/blog/appointmentsettingtoptips) ## [C- Level Appointment Setting – Quick Fix Top Tips](https://blog.gclb2b.com/blog/appointmentsettingtoptips) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 15 July 2020 --- --- [Appointment setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) is no easy task. And when the prospect you're trying to book a meeting with is part of the C-suite, it becomes all the harder. But getting in front of those with the power to make decisions that accelerate your companies growth is worth the extra work. Getting up close and perso... [Read More ➢](https://blog.gclb2b.com/blog/appointmentsettingtoptips) 0 [![Digital Marketing](https://blog.gclb2b.com/hubfs/Digital%20Marketing.jpg)](https://blog.gclb2b.com/blog/why-b2b-events-are-critical-to-success-in-the-age-of-digital-marketing) ## [Why B2B Events Are Critical To Success In The Age Of Digital Marketing](https://blog.gclb2b.com/blog/why-b2b-events-are-critical-to-success-in-the-age-of-digital-marketing) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 26 January 2020 --- --- Digital marketing has found a way to connect with users in a variety of online spaces. Log onto a news site and a pop up will appear from their latest advertiser. Check the score for the baseball game on your mobile and banners will entice you to buy their merchandise. An email will arrive in your ... [Read More ➢](https://blog.gclb2b.com/blog/why-b2b-events-are-critical-to-success-in-the-age-of-digital-marketing) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/Leads-that-wont-convert.jpg)](https://blog.gclb2b.com/blog/how-to-spot-business-leads-thatll-never-convert) ## [How To Spot Business Leads That’ll Never Convert](https://blog.gclb2b.com/blog/how-to-spot-business-leads-thatll-never-convert) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 22 January 2020 --- --- It’s every marketing director’s nightmare: proudly presenting the sales team with a long list of business leads, only for barely any of them to convert into customers. You’ve let down the sales director (they won’t be able to meet *their* targets) and a chunk of the monthly marketing budget has gone t... [Read More ➢](https://blog.gclb2b.com/blog/how-to-spot-business-leads-thatll-never-convert) 0 [![](https://blog.gclb2b.com/hubfs/Images/GCL_Blog_Header.jpg)](https://blog.gclb2b.com/blog/conduct-your-own-sales-pipeline-investigation) ## [Conduct your own sales pipeline investigation](https://blog.gclb2b.com/blog/conduct-your-own-sales-pipeline-investigation) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 6 January 2020 --- --- What do you do when sales dry up? Sometimes, it’s quicker and easier to find someone to blame than it is to get to the root of the problem. However, apportioning blame will not fix the problem and you will waste a lot of time and effort getting into arguments about it. It’s better to use those ene... [Read More ➢](https://blog.gclb2b.com/blog/conduct-your-own-sales-pipeline-investigation) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [6](https://blog.gclb2b.com/blog/author/james-crowder/page/6) - [7](https://blog.gclb2b.com/blog/author/james-crowder/page/7) - [8](https://blog.gclb2b.com/blog/author/james-crowder/page/8) - [9](https://blog.gclb2b.com/blog/author/james-crowder/page/9) - [10](https://blog.gclb2b.com/blog/author/james-crowder/page/10) - [Next](https://blog.gclb2b.com/blog/author/james-crowder/page/10) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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