Smarketing: Four Steps to Align Sales and Marketing
Sales and Marketing are like Batman and Superman. They might have their differences, but they need to work together to achieve an overarching goal.
How To Map And Plan Your Sales Pipeline
The size of a marketing budget depends on a marketer’s ability to generate good quality leads – leads that’ll convert to customers. As well as supplying a steady stream of leads to the sales team, cost per lead needs to be kept as low as possible to guarantee positive ROI.
Get Better Results From Enriched Data
Data enrichment refers to processes used to refine and enhance raw information. It helps businesses add value to and improve the quality of their data. This process will help you take a basic database and turn it into a more valuable asset that can be used more proactively. If you want better leads ...
The Key Steps Of A Data Enrichment Project
Marketing data is a currency that’s getting stronger year-on-year. Thanks to data’s prolific use, marketing has become more of a science than an art. And the more businesses use data to shape and create ever more targeted and relevant campaigns, the more they need to use it – or fall behind the comp...
Data buying guide: how to buy marketing data that will deliver ROI
Let’s say that you need to buy marketing data for a new campaign. You know that you need data that is accurate, in-depth, and relevant. It needs to contain all the fields needed to segment audiences for greater engagement.
Telemarketing vs Cold Calling — What's The Difference?
Cold calling and telemarketing are often thrown around interchangeably. But while they definitely share some common ground, in practice the two are worlds apart. While cold calling is technically a type of telemarketing, it is only a small piece of the telemarketing puzzle.
