--- title: GCL B2B's Marketing Blog | James Crowder (7) description: Writing about all things inbound and outbound B2B Marketing. (7) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![](https://blog.gclb2b.com/hubfs/Improve%20inbound%20leads-1.jpeg)](https://blog.gclb2b.com/blog/how-can-i-improve-my-inbound-leads) ## [How can I improve my inbound leads?](https://blog.gclb2b.com/blog/how-can-i-improve-my-inbound-leads) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 16 June 2021 --- --- Eloqua, Marketo, Hubspot, Pardot. All immensely powerful tools for marketers. When used properly they have the ability to turn thousands of strangers to visitors and from visitors to leads. Using the potent combination of social media, blogs, landing pages and effective content management these sy... [Read More ➢](https://blog.gclb2b.com/blog/how-can-i-improve-my-inbound-leads) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/to-buy-data-or-not-buy-data-1.png)](https://blog.gclb2b.com/blog/to-cleanse-or-to-buy-data-that-is-the-question) ## [To cleanse or to buy data, that is the question](https://blog.gclb2b.com/blog/to-cleanse-or-to-buy-data-that-is-the-question) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 24 March 2021 --- --- Poor quality data can be a real problem. People change positions and jobs regularly, and salespeople frequently complain that they can’t reach prospects because their contact details are no longer valid. Add to this the problems created by duplicate copies and irrelevant data, and it becomes clear w... [Read More ➢](https://blog.gclb2b.com/blog/to-cleanse-or-to-buy-data-that-is-the-question) 0 [![Understanding is the key to customer engagement](https://blog.gclb2b.com/hubfs/Undestanding%20key%20to%20engagement.jpeg)](https://blog.gclb2b.com/blog/understanding-is-the-key-to-customer-engagement) ## ["Understanding" is the Key to Customer Engagement](https://blog.gclb2b.com/blog/understanding-is-the-key-to-customer-engagement) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 4 March 2021 --- --- [Read More ➢](https://blog.gclb2b.com/blog/understanding-is-the-key-to-customer-engagement) 0 [![How To Quickly Source Marketing Data For Your Next Campaign](https://blog.gclb2b.com/hubfs/Blog_Images/Phase%202/Businesswoman-holding-digital-graphs-of-marketing-data-in-her-hand.jpg)](https://blog.gclb2b.com/blog/how-to-quickly-source-marketing-data-for-your-next-campaign) ## [How To Quickly Source Marketing Data For Your Next Campaign](https://blog.gclb2b.com/blog/how-to-quickly-source-marketing-data-for-your-next-campaign) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 2 March 2021 --- --- Big data might be regarded as a buzzword, but it’s here to stay. [Marketing data](http://www.gcldirect.com/lead-generation-services/marketing-data/) and the insights that can be gleaned from it are helping business grow, attract new customers and retain current customers.  [Read More ➢](https://blog.gclb2b.com/blog/how-to-quickly-source-marketing-data-for-your-next-campaign) 0 [![](https://blog.gclb2b.com/hubfs/mark-fletcher-brown-nN5L5GXKFz8-unsplash-1.jpeg)](https://blog.gclb2b.com/blog/how-to-create-an-everlasting-sales-pipeline) ## [How to create an everlasting sales pipeline](https://blog.gclb2b.com/blog/how-to-create-an-everlasting-sales-pipeline) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 4 January 2021 --- --- Imagine all the revenue you could bring in with an everlasting sales pipeline? Well, to make that happen you’ve got to have a plan. Sales are well known for coming up with cunning plans and to get your sales pipeline consistently delivering, you need to focus on three main areas – fresh data, keepin... [Read More ➢](https://blog.gclb2b.com/blog/how-to-create-an-everlasting-sales-pipeline) 0 [![](https://blog.gclb2b.com/hubfs/social-suggested-images/Best-sales-techniques-for-CTOs-7.jpg)](https://blog.gclb2b.com/blog/smarketing-four-steps-to-align-sales-and-marketing) ## [Smarketing: Four Steps to Align Sales and Marketing](https://blog.gclb2b.com/blog/smarketing-four-steps-to-align-sales-and-marketing) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 11 December 2020 --- ---  Sales and Marketing are like Batman and Superman. They might have their differences, but they need to work together to achieve an overarching goal. [Read More ➢](https://blog.gclb2b.com/blog/smarketing-four-steps-to-align-sales-and-marketing) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/author/james-crowder/page/8) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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