Whilst you’re sitting at your desk, waiting for the phone calls to come flying in, your competitor may be building those all-important relationships and stealing the lead from right under your nose. As an effective sales team, you should focus on being proactive, rather than reactive and always enga...
A Chief Technology Officer’s (CTO) job is a tough one. Their job description is expansive, and ever changing along with developments in technology. Not only do they need to manage risk, oversee research and development and have their finger on the pulse of new technological developments to keep the...
A few weeks ago, we wrote our third guest blog for the DMA – today, the next guest post discusses the difference between social selling in B2B vs B2C.
21st century business models might be fuelled by globalisation, but it’s localisation that really makes the practice of expanding into foreign territories a success.
To say that marketing has undergone a colossal shift in the last decade is an understatement. Markets have become more competitive, and customers have acquired more buying power thanks to the internet and wealth of information it provides.
The way customers search for and buy products has changed dramatically since the emergence of search engines, review sites, and social media. Not only do they have more choice of what to buy, they no longer rely solely on salespeople to educate them about the product and why they should buy it.
Wit...
