--- title: GCL B2B's Marketing Blog | James Crowder (13) description: Writing about all things inbound and outbound B2B Marketing. (13) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - 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[Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![Telemarketing-1.png](https://blog.gclb2b.com/hubfs/Telemarketing-1.png)](https://blog.gclb2b.com/blog/still-waiting-for-that-phone-call) ## [Still waiting for that phone call?](https://blog.gclb2b.com/blog/still-waiting-for-that-phone-call) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 21 February 2017 --- --- Whilst you’re sitting at your desk, waiting for the phone calls to come flying in, your competitor may be building those all-important relationships and stealing the lead from right under your nose. As an effective sales team, you should focus on being proactive, rather than reactive and always enga... [Read More ➢](https://blog.gclb2b.com/blog/still-waiting-for-that-phone-call) 0 ## [The Best Sales Techniques To Sell To CTOs](https://blog.gclb2b.com/blog/the-best-sales-techniques-to-sell-to-ctos) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 5 January 2017 --- --- A Chief Technology Officer’s (CTO) job is a tough one. Their job description is expansive, and ever changing along with developments in technology. Not only do they need to manage risk, oversee research and development and have their finger on the pulse of new technological developments to keep the... [Read More ➢](https://blog.gclb2b.com/blog/the-best-sales-techniques-to-sell-to-ctos) 0 ## [The Difference In Social Selling Between B2C And B2B Marketing](https://blog.gclb2b.com/blog/the-difference-in-social-selling-between-b2c-and-b2b-marketing) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 5 January 2017 --- --- A few weeks ago, we wrote our third guest blog for the DMA – today, the next guest post discusses the difference between social selling in B2B vs B2C. [Read More ➢](https://blog.gclb2b.com/blog/the-difference-in-social-selling-between-b2c-and-b2b-marketing) 0 ## [Why Your Global Expansion Needs International Telemarketing](https://blog.gclb2b.com/blog/why-your-global-expansion-needs-international-telemarketing) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 19 December 2016 --- --- 21st century business models might be fuelled by globalisation, but it’s localisation that really makes the practice of expanding into foreign territories a success. [Read More ➢](https://blog.gclb2b.com/blog/why-your-global-expansion-needs-international-telemarketing) 0 ## [The Future of UK Lead Generation](https://blog.gclb2b.com/blog/the-future-of-uk-lead-generation) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 13 December 2016 --- --- To say that marketing has undergone a colossal shift in the last decade is an understatement. Markets have become more competitive, and customers have acquired more buying power thanks to the internet and wealth of information it provides. [Read More ➢](https://blog.gclb2b.com/blog/the-future-of-uk-lead-generation) 0 ## [Six B2B Sales Tactics That No Longer Work](https://blog.gclb2b.com/blog/six-b2b-sales-tactics-that-no-longer-work) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 7 December 2016 --- --- The way customers search for and buy products has changed dramatically since the emergence of search engines, review sites, and social media. Not only do they have more choice of what to buy, they no longer rely solely on salespeople to educate them about the product and why they should buy it. Wit... [Read More ➢](https://blog.gclb2b.com/blog/six-b2b-sales-tactics-that-no-longer-work) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [11](https://blog.gclb2b.com/blog/author/james-crowder/page/11) - [12](https://blog.gclb2b.com/blog/author/james-crowder/page/12) - [13](https://blog.gclb2b.com/blog/author/james-crowder/page/13) - [14](https://blog.gclb2b.com/blog/author/james-crowder/page/14) - [15](https://blog.gclb2b.com/blog/author/james-crowder/page/15) - [Next](https://blog.gclb2b.com/blog/author/james-crowder/page/14) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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