Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood.
Glocal? No, that’s not a typo. Glocalisation is defined as:
“A combination of the words "globalisation" and "localisation." The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.”
Data is one of your key tools and should be the raw material used to drive engagement through intelligence led decisions. Your team will spend hours developing your outreach strategy, crafting the perfect messaging and designing assets which capture attention. But all that eff...
Digital processes are engrained in our day-to-day business activities. As a result, virtual events have found a foothold in the marketing strategy. But without a good promotion strategy, they won’t give your company the results achievable. It’s all about communication where your event promotion is c...
In this last year, all manner of events have been cancelled or postponed worldwide, from local festivals to major sports championships. And it's happened in the business world too. But just because you can’t host your event in person, doesn’t mean you should cancel it completely.
