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How to Bring Your Marketing to Life With The Human Touch

By GCL | 23 November 2020




Reading time: 15 minutes

With the fast-paced change in digital marketing, Telemarketing has an important, albeit changing role to play in connecting buyers and sellers in the future. If anything, the rise of digital has strengthened telemarketing’s stake in the market. Despite the ease and simplic...

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5 Reasons Why Primary Market Research is Essential

By GCL | 16 November 2020




Conducting market research is one thing, understanding it is a completely different matter! Large organisations all over the world carry out extensive market research to understand their customers better and to find out what drives them. And whether it’s primary, secondary, quantitative or qualita...

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Why EQ is Critical in Telemarketing

By GCL | 4 November 2020




Many jobs, whether you’re a copywriter, coal miner, or painter, require you to interact with people. However, client-facing roles such as waiters, secretaries or doctors have much greater demands placed on them when it comes to these social interactions. Another highly demanding client-facing role i...

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The Marketers “not so” Secret Weapon - Data Insight, Enhancement and Effectiveness

By GCL | 2 November 2020




An expert opinion on effective B2B databases

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3 simple ways to grow your B2B sales pitch opportunities

By GCL | 15 July 2020




Lead generation, which in turn leads to sales pitch opportunities, is the lifeblood of any business. Whether your business succeeds or fails depends on your ability to connect with potential customers and convert them into clients. But this leads to the first challenge that many businesses have to d...

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Avoid these mistakes to deliver an effective B2B telemarketing campaign

By GCL | 4 June 2020




Many businesses understand that B2B telemarketing can be an effective tool for reaching prospects. However, there are a number of practices they, or their telemarketing partner, should avoid in order to guarantee solid results. Here are 3 mistakes that inexperienced B2B telemarketers make:

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