Thanks to technology, marketing has become less of an art and more of a science. Instead of relying on their gut or intuition, modern marketers use digital platforms and tools to track how audiences are engaging with their marketing content.
But what if your data is bad?
Throughout the year, different sectors have different months which perform better than others. And there are also typically months which perform worse. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But it is important to know when these peaks and...
Telemarketing is an often-under-utilised tool in a marketer’s arsenal, with many simply disregarding the value it offers. Regularly reduced to merely cold-calling, telemarketing has largely been misunderstood.
Glocal? No, that’s not a typo. Glocalisation is defined as:
“A combination of the words "globalisation" and "localisation." The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.”
Data is one of your key tools and should be the raw material used to drive engagement through intelligence led decisions. Your team will spend hours developing your outreach strategy, crafting the perfect messaging and designing assets which capture attention. But all that eff...
