<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=159779227907527&amp;ev=PageView&amp;noscript=1">

Welcome To Our Blog

How to Improve Your Telemarketing Using EQ

By GCL | 9 December 2021




While some roles in an organisation require less emotional intelligence (EQ) than others, telemarketing is not one of them. Telemarketers, due to their high levels of engagement with leads or clients, are often the first to face a negative response from a lead or customer. Under these circumstances,...

Read More ➢
0

Use Empathy to Turbocharge Your Marketing Strategies

By GCL | 11 November 2021




Empathy is defined by the Cambridge dictionary as “the ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation”. It may seem like common sense for marketers to use empathy to better understand and connect with leads, but that isn’t ...

Read More ➢
0

Do You Speak My Language? How a Common Tongue Connects People in Marketing

By GCL | 28 October 2021




The importance of speaking the same language isn’t lost on global brands like Johnnie Walker. When they went global, they didn’t just do a direct translation of their classic phrase “Keep Walking”, but also included local quotes and phrases that were relevant to each language. 

Read More ➢
0

Rapport: the psychological key behind effective sales negotiation

By GCL | 15 August 2021




As a salesperson, it’s your responsibility to ensure the hard work done by other departments doesn’t go to waste. You need to do your best to get the customer "over the finish line” and close the sale. However, this is easier said than done, which is why you need to be properly prepared.

Read More ➢
0

The Impact of Bad Data On Marketing

By GCL | 22 July 2021




Thanks to technology, marketing has become less of an art and more of a science. Instead of relying on their gut or intuition, modern marketers use digital platforms and tools to track how audiences are engaging with their marketing content.

But what if your data is bad?

Read More ➢
0

7 steps to rebuild and re-energise your sales pipeline

By GCL | 14 July 2021




Reading time: 14 minutes

Read More ➢
0