The emergence of modern technologies means that the landscape of B2B lead generation is evolving at an exponential rate.
According to Gartner’s latest insights, the key to success lies in embracing these advancements, while maintaining authentic human connections.
When an organisation’s sales pipeline is healthy, there’s often a tendency to place a lower priority on marketing activity, such as lead generation and prospect outreach. Whether driven by cost-saving pressures, or a short-term focus, the decision to cut back doesn’t just slow down momentum, but a...
In the B2B sales and marketing landscape, the requirement for accurate, high-quality data is crucial for success. However, sourcing the right type of data to achieve your commercial objectives is not always as straight forward as you might think. The reality is that there is no silver bullet, and it...
The role of a B2B Sales Development Representative (SDR) is one of the most all-encompassing professions in B2B sales & marketing.
The position not only demands creativity and ingenuity, but also a scientific approach where strategy and accurate judgement are needed for a rounded skillset.
The rol...
It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis.
Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enha...
Last month, GCL attended the B2B Ignite event in London, arguably one of the key events in the B2B marketing calendar. The event attracts 500+ sales and marketing professionals from over 200+ leading brands, including guest speakers from the likes of Microsoft, HPE, and IBM, and is one of the main f...
