Before the internet, computers, smartphones and digital connectivity, there was the telephone. And from a marketer’s mouthpiece to a lead’s receiver was how the telemarketing revolution began. That was a long time ago. Today sees marketers capitalising on the ever-growing list of channels and devic...
At first glance, the mountain seems like a mammoth task and it is so easy to set your sights on reaching the summit, often forgetting about the beautiful views on the way up! Yes, your ultimate goal should be to set appointments and generate leads, but you should also reap the benefits of each stage...
When it comes to B2B telemarketing, the world’s most valuable resource isn’t oil, coal or diamonds — it’s data. As the initial link between your business and prospective customers, good data is imperative to the success of your marketing efforts. Using enriched information enables highly targeted c...
Whether you're aware of where it fits in or not, we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems.
When it comes to website design, is aesthetics or functionality more important to you? If you want to boost conversions on your website, you should be focusing on both elements.
If you haven’t heard of account-based marketing by now, I’m going to assume you live under a rock. Even though it’s a hot topic with B2B marketers lately, it’s by no means a new concept.
