--- title: GCL B2B's Marketing Blog | Elizabeth Hamer description: Writing about all things inbound and outbound B2B Marketing. --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - [Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![Businessman-using-closing-techniques-to-close-a-deal.jpg](https://blog.gclb2b.com/hubfs/Businessman-using-closing-techniques-to-close-a-deal.jpg)](https://blog.gclb2b.com/blog/closing-techniques-how-to-follow-up-with-prospects) ## [Closing Techniques: How To Follow Up With Prospects](https://blog.gclb2b.com/blog/closing-techniques-how-to-follow-up-with-prospects) By [Elizabeth Hamer](https://blog.gclb2b.com/blog/author/elizabeth-hamer) | 9 March 2022 --- --- To the untrained eye, sales is a glamourous world of long lunches, travel and commissions. The perfect salesperson knows exactly which leads will convert into customers, and spends nothing more than half an hour sweet-talking them into a sale with perfect closing techniques. As someone who works i... [Read More ➢](https://blog.gclb2b.com/blog/closing-techniques-how-to-follow-up-with-prospects) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/Phase%202/Cheerful%20young%20businesspeople%20and%20colleagues%20in%20a%20call%20center%20office.jpeg)](https://blog.gclb2b.com/blog/steps-to-ensure-successful-b2b-telemarketing-in-the-digital-age) ## [Steps to Ensure Successful B2B Telemarketing in the Digital Age](https://blog.gclb2b.com/blog/steps-to-ensure-successful-b2b-telemarketing-in-the-digital-age) By [Elizabeth Hamer](https://blog.gclb2b.com/blog/author/elizabeth-hamer) | 10 December 2021 --- --- An effective telemarketing strategy can work wonders for your business. When done correctly, it can be an invaluable tool for B2B salespeople. [Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) should have a place in your marketing strategy even in today’s digital age. [Read More ➢](https://blog.gclb2b.com/blog/steps-to-ensure-successful-b2b-telemarketing-in-the-digital-age) 0 [![Using data and content to convert leads](https://blog.gclb2b.com/hubfs/Blog_Images/Phase%202/group%20of%20young%20business%20people%20it%20engineer%20in%20network%20server%20room%20solving%20problems%20and%20give%20help%20and%20support.jpeg)](https://blog.gclb2b.com/blog/four-tips-on-how-to-turn-data-and-content-into-leads) ## [Four Tips on How to Turn Data and Content into Leads](https://blog.gclb2b.com/blog/four-tips-on-how-to-turn-data-and-content-into-leads) By [Elizabeth Hamer](https://blog.gclb2b.com/blog/author/elizabeth-hamer) | 11 November 2021 --- --- Content has always been a primary focus in marketing campaign efforts. But with a data-driven approach on top of that, content can be more relevant and more targeted. [Read More ➢](https://blog.gclb2b.com/blog/four-tips-on-how-to-turn-data-and-content-into-leads) 0 [![Business Success - Handshake](https://blog.gclb2b.com/hubfs/business-handshake.jpg)](https://blog.gclb2b.com/blog/smarter-b2b-lead-qualification) ## [Smarter B2B Lead Qualification: What Should you do? \[4 Quick Tips\]](https://blog.gclb2b.com/blog/smarter-b2b-lead-qualification) By [Elizabeth Hamer](https://blog.gclb2b.com/blog/author/elizabeth-hamer) | 24 September 2021 --- --- ## **Does your business know how to find the *right* leads?** Without a defined lead qualification (LQ) process, you will have seen your team wasting time and effort chasing poor quality leads.  Research has shown that 28% of all leads are handed off to sales without any lead qualification…. at all. [Read More ➢](https://blog.gclb2b.com/blog/smarter-b2b-lead-qualification) 0 [![The Advantages Of Using B2B Telemarketing For Events](https://blog.gclb2b.com/hubfs/social-suggested-images/business%20people%20group%20with%20%20headphones%20giving%20support%20in%20%20help%20desk%20office%20to%20customers%2c%20manager%20giving%20training%20and%20education%20instructions-1.jpeg)](https://blog.gclb2b.com/blog/the-advantages-of-using-b2b-telemarketing-for-events) ## [The Advantages Of Using B2B Telemarketing For Events](https://blog.gclb2b.com/blog/the-advantages-of-using-b2b-telemarketing-for-events) By [Elizabeth Hamer](https://blog.gclb2b.com/blog/author/elizabeth-hamer) | 3 February 2021 --- --- You’ve got a killer idea for an event that’ll enhance every other marketing effort you’ve been nurturing over the last quarter. Whether it’s a keynote speech followed by a gala dinner, an industry convention, or simply a product launch, ensuring that it’s well attended is key ([have a read of our p...](https://blog.gcldirect.com/blog/how-b2b-telemarketing-can-boost-your-event-attendance) [Read More ➢](https://blog.gclb2b.com/blog/the-advantages-of-using-b2b-telemarketing-for-events) 0 [![Quality Marketing Data](https://blog.gclb2b.com/hubfs/Quality%20Marketing%20Data.jpg)](https://blog.gclb2b.com/blog/the-impact-of-using-high-quality-b2b-data-for-telesales) ## [The Impact Of Using High-quality B2B Data For Telesales](https://blog.gclb2b.com/blog/the-impact-of-using-high-quality-b2b-data-for-telesales) By [Elizabeth Hamer](https://blog.gclb2b.com/blog/author/elizabeth-hamer) | 19 March 2020 --- --- Imagine your existing [B2B marketing data](https://gclb2b.com/our-services/data-services/) as a tried-and-trusted car, linking you to the world the way data connects businesses to prospects. You’ve had it for years and it’s been a reliable companion for as long as you can remember (except for that time the radiator erupted and spewed scalding wate... [Read More ➢](https://blog.gclb2b.com/blog/the-impact-of-using-high-quality-b2b-data-for-telesales) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/author/elizabeth-hamer/page/2) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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