--- title: GCL B2B's Marketing Blog | Account Based Marketing description: Account Based Marketing | Writing about all things inbound and outbound B2B Marketing. --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - 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[Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - 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[Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![is-your-b2b-data-database-decaying-how-to-tell](https://blog.gclb2b.com/hubfs/6272497.jpg)](https://blog.gclb2b.com/blog/is-your-b2b-data-decaying-5-ways-to-tell) ## [Is Your B2B Data Decaying? 5 Ways to Tell](https://blog.gclb2b.com/blog/is-your-b2b-data-decaying-5-ways-to-tell) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 21 June 2023 --- --- Reading time: 4 minutes Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?   [Read More ➢](https://blog.gclb2b.com/blog/is-your-b2b-data-decaying-5-ways-to-tell) 0 [![account-based-marketing-ABM-strategy-campaign-b2b](https://blog.gclb2b.com/hubfs/blog10%20business-strategy-success-target-goals_1421-33.avif)](https://blog.gclb2b.com/blog/5-steps-to-a-winning-account-based-marketing-strategy) ## [5 Steps to a Winning Account Based Marketing Strategy](https://blog.gclb2b.com/blog/5-steps-to-a-winning-account-based-marketing-strategy) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 12 June 2023 --- --- Reading time: 6 minutes Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in yo... [Read More ➢](https://blog.gclb2b.com/blog/5-steps-to-a-winning-account-based-marketing-strategy) 0 [![pricing-models-guide-b2b-telemarketing-gcl-shared-risks-rewards-cost-per-lead-fixed-man-day-rate](https://blog.gclb2b.com/hubfs/getting-business-finances-in-order.jpg)](https://blog.gclb2b.com/blog/how-much-is-b2b-telemarketing-pricing-models-guide) ## [How Much is B2B Telemarketing - Pricing Models Guide](https://blog.gclb2b.com/blog/how-much-is-b2b-telemarketing-pricing-models-guide) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 1 March 2023 --- --- Reading time: 3 minutes Businesses are always on the look-out for the most cost-effective pricing strategies, however, many end up getting tunnel vision and lose focus of the bigger picture, which is obtaining high-quality leads & nurturing them into sales-ready prospects, building a sustainable pip... [Read More ➢](https://blog.gclb2b.com/blog/how-much-is-b2b-telemarketing-pricing-models-guide) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/Account-Based-Telemarketing.jpg)](https://blog.gclb2b.com/blog/how-b2b-telemarketing-can-drive-your-accounts-based-marketing) ## [How B2B Telemarketing Can Drive Your Accounts Based Marketing](https://blog.gclb2b.com/blog/how-b2b-telemarketing-can-drive-your-accounts-based-marketing) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 10 November 2022 --- --- No longer synonymous with cold-calls, B2B Telemarketing can generate the right type of leads for your brand, especially when combined with accounts based marketing (ABM). ABM is fishing for tuna with a line, or **[fishing with a spear](http://www.huffingtonpost.com/shail-khiyara/why-abm-will-unite-sales_b_10232162.html)** if you’re the president of marketing at Heinz, rather than fishing... [Read More ➢](https://blog.gclb2b.com/blog/how-b2b-telemarketing-can-drive-your-accounts-based-marketing) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/effective-channels-for-account-based-marketing.jpg)](https://blog.gclb2b.com/blog/the-four-most-effective-channels-for-account-based-marketing) ## [The Four Most Effective Channels For Account Based Marketing](https://blog.gclb2b.com/blog/the-four-most-effective-channels-for-account-based-marketing) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 19 January 2022 --- --- It’s no shock that account-based marketing (ABM) has become as widespread as it has. The fact that it’s based around crafting marketing messages, content and pitches targeted to individual accounts (rather than firing out generic content to anyone and everyone), means you’re more likely to make sale... [Read More ➢](https://blog.gclb2b.com/blog/the-four-most-effective-channels-for-account-based-marketing) 0 [![Using Market Research To Upsell To Existing Accounts](https://blog.gclb2b.com/hubfs/Blog_Images/market-research-%20to-upsell-to-existing-accounts.jpg)](https://blog.gclb2b.com/blog/how-to-use-market-research-to-upsell-to-your-existing-account) ## [How To Use Market Research To Upsell To Your Existing Account](https://blog.gclb2b.com/blog/how-to-use-market-research-to-upsell-to-your-existing-account) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 23 November 2021 --- --- Despite the fact that acquiring new customers costs five times as much as retaining current customers, **[44% of companies](http://www.invespcro.com/blog/customer-acquisition-retention/)** focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses *think* is the better way to generate leads.... [Read More ➢](https://blog.gclb2b.com/blog/how-to-use-market-research-to-upsell-to-your-existing-account) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/topic/account-based-marketing/page/2) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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