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Welcome To Our Blog

How To Use Market Research To Upsell To Your Existing Account

By James Crowder | 23 November 2020




 

Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate lea...

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Why You Need To Know Your Prospect's Business Objectives

By Scott Barr | 20 November 2020




 

Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate int...

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Three Of The Most Effective Tactics For An ABM Strategy

By GCL | 1 July 2019




As a marketer, you may have heard about Account-Based Marketing (ABM), but have yet to incorporate it into your marketing strategy. ABM is a type of B2B marketing that focuses marketing and sales activities on specific accounts within certain industries. 

 

These accounts are high value in regard...

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How to Develop Optimised Communication Channels for an ABM Strategy

By James Crowder | 21 August 2017




Instead of firing out generic content to a mass audience, an account based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts meaning you’re more likely to connect with the customer and make a sale.

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Account Based Marketing Best Practices

By Scott Barr | 3 July 2017




 

Account Based Marketing (ABM) is taking the B2B marketing world by storm. Simply put, ABM involves finding out which companies are the right fit for your business and aligning your sales and marketing to laser focus your resources on that specific group of companies. 

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How to successfully outsource your lead generation

By Scott Barr | 23 June 2017




 

Outsourcing your lead generation can be highly beneficial for your business—but only when it’s done correctly. Think about it like this: when outsourcing your lead generation, you’re essentially relying on someone else to help your company find new customers. That’s why you need to find a compa...

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