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How Much is B2B Telemarketing - Pricing Models Guide

By GCL | 1 March 2023




Reading time: 3 minutes

Businesses are always on the look-out for the most cost-effective pricing strategies, however, many end up getting tunnel vision and lose focus of the bigger picture, which is obtaining high-quality leads & nurturing them into sales-ready prospects, building a sustainable pip...

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How B2B Telemarketing Can Drive Your Accounts Based Marketing

By James Crowder | 10 November 2022




 

No longer synonymous with cold-calls, B2B Telemarketing can generate the right type of leads for your brand, especially when combined with accounts based marketing (ABM). ABM is fishing for tuna with a line, or fishing with a spear if you’re the president of marketing at Heinz, rather than fishing...

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The Four Most Effective Channels For Account Based Marketing

By James Crowder | 19 January 2022




It’s no shock that account-based marketing (ABM) has become as widespread as it has. The fact that it’s based around crafting marketing messages, content and pitches targeted to individual accounts (rather than firing out generic content to anyone and everyone), means you’re more likely to make sale...

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How To Use Market Research To Upsell To Your Existing Account

By James Crowder | 23 November 2021




 

Despite the fact that acquiring new customers costs five times as much as retaining current customers, 44% of companies focus their efforts on attracting new business, compared to 18% that focus on customer retention. That says a lot about what businesses think is the better way to generate leads....

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How to Develop Optimised Communication Channels for an ABM Strategy

By James Crowder | 30 July 2021




 

Instead of firing out generic content to a mass audience, an account-based marketing (ABM) strategy allows you to craft marketing messages and content to individual accounts meaning you’re more likely to connect with the customer and make a sale.

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Why You Need To Know Your Prospect's Business Objectives

By Scott Barr | 20 November 2020




 

Prospect profiling and market research are the first steps in creating a sales pipeline that’s kept full with a healthy supply of leads. After all, how can you attract and convert leads if you don’t know who they are? And how can you craft the content and marketing messages that’ll generate intere...

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