What is the next big thing in Marketing Technology? Always keen to stay ahead of the game GCL Direct's Head of Data went along to the TFM&A event at the London Olympia to find out what the future has in store.
The world of marketing has changed dramatically over the last 5 years with digital and co...
What do you do when your prospect isn't ready to buy?
Not every prospect you reach out to will be in a sales ready position the exact moment you contact them, many of them may not be ready to buy for weeks, months even.
But this doesn't mean you should forget about them. Once you have gone to the t...
Companies publish so much information online these days that you may think all you need to do to understand a potential customer is quickly Google them. But although the likes of Linked In and Twitter have revolutionised the way companies present and share information about themselves you would stil...
95% of marketers say Lead Nurture is important to their strategy but what does Lead Nurture really mean? How can you use it to drive results in your business? Next week GCL will launch their Best Practice guide to Lead Nurturing for B2B - check in next week for the full article or get in touch toda...
Companies publish a massive amount of data about themselves online, in print and via social media so there is no excuse for not doing your homework when it comes to finding new prospects. However any digitally savvy company will be carefully monitoring their public touch points and controlling the ...
