With so much hype and emphasis put on content, digital and automation it's easy to lose sight of our primary marketing goals around generating quality opportunities. If you're still struggling to maintain consistent lead flows - don't despair! B2B marketers still cite Lead Generation as one of thei...
Once upon a time B2B direct marketing relied upon that little yellow bible that was the telephone book. Talking to anyone who has been in telemarketing for more than 20 years they will tell you about how all they had when they started was a copy the local telephone directory, a notepad and a phone!
Outrage! The reaction of some sales people when we dared suggest that sales teams don’t follow up leads in our “Why B2B Struggles with Lead Generation” article.
Ok so not all sales teams are the same and in a lot of cases it may be a lack of leads that is the problem however why is it that so many ...
What does Lead Generation mean to you? It may seem like a simple question but if we were to ask people at 10 different companies we would get 10 different answers. At what point does a suspect become a prospect, how does a prospect become a lead and when does that lead get given to the sales team to...
Build it and they will come. Unfortunately that seems to be the mantra of a lot of B2B businesses these days “We’ve built this really cool landing page and created this amazing video with an interactive guide to our products but no one’s bought anything”. Sure they may post some links via twitter or...
Just what do we class as lead generation these days? Type “Lead Generation” into a search engine and the top results will be from marketing automation platforms such as Marketo, Pardot, and Eloqua . But is lead generation all about automating your digital world?
