Companies publish a massive amount of data about themselves online, in print and via social media so there is no excuse for not doing your homework when it comes to finding new prospects. However any digitally savvy company will be carefully monitoring their public touch points and controlling the information that is released. So how do you really get into the minds of prospective customers to find out their decision making structures, sales processes and purchasing cycles?
Go back to basics when it comes to finding out the information you need and start talking to people! Pick up the phone and ask the question to the people with answers. Next week GCL Direct is releasing their guide to how to get the information you need from the companies you want to target.
For your advance copy click here
