Three Of The Most Effective Tactics For An ABM Strategy

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As a marketer, you may have heard about Account-Based Marketing (ABM), but have yet to incorporate it into your marketing strategy. ABM is a type of B2B marketing that focuses marketing and sales activities on specific accounts within certain industries. 

These accounts are high value in regards t...

Getting Past the Gatekeeper

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Here at GCL we continually train and develop our team in the key aspects of demand generation. In this blog post we demonstrate what our agents are taught on how to get past even the toughest gatekeeper when calling prospects.