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Welcome To Our Blog

How to close a deal over a call, from start to finish

By GCL | 26 February 2020




During your career, there will likely be many situations when you need to hop on a call to get a deal over the line. But if you’re lacking in experience, this can be an incredibly daunting task. 

If you’re unsure about how to approach this challenge, there are many resources to help get you starte...

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Is your B2B marketing strategy doomed from the start?

By GCL | 19 February 2020




Traditionally, B2B marketing has operated from a very different playbook from B2C marketing. Many believed that B2B marketing was another beast entirely, and that it was foolish to try and implement B2C strategies as part of your B2B marketing campaign. This 2012 article from CBS clearly summarise...

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3 B2B Marketing Tips To Help You Achieve Growth

By GCL | 5 February 2020




In the increasingly competitive B2B space, it’s important to have a marketing strategy that connects with the right leads and fosters genuine business growth. In order to help you achieve this goal, here are 3 helpful tips

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The one thing people don’t understand about omnichannel marketing

By GCL | 22 January 2020




Omnichannel marketing is a strategy that uses multiple different channels to reach potential customers, all working in unison to create a consistent experience. These could be tv ads, emails, social media, telemarketing, print or any other mix, not restricted to digital or traditional methods. To ...

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Hiring B2B Telemarketers with High EQ

By GCL | 17 January 2020




Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).

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Emotional Intelligence: The Key To Providing An Exceptional Customer Experience

By GCL | 2 December 2019




Marketers, regardless of whether they work in telemarketing, digital, strategy or any other aspect of the profession, need to understand that emotional intelligence (EQ) is a vital part of customer experience (CX).Let’s explore how marketers can use EQ to improve their CX approach.Why is EQ importan...

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