DMA Guest Blog - What will Brexit mean for marketing data regulations and data laws?

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We recently wrote our third guest blog for the DMA in which we discuss what will the impact of Brexit will be with regard to marketing data regulations and laws. Here is an extract.

Is There Still a Place for B2B Outbound Marketing?

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B2B outbound marketing might have been synonymous with cold-calls, direct mail and trade shows in the past, but it’s evolved into something a lot more powerful and applicable in today’s digital world. The thing is, it’s got a lot of new contenders – inbound marketing being the chief one.

Six Important Sales Statistics B2B Sales Managers Need To Be Aware Of

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It’s easy to get anxious about whether or not your sales performance is up to scratch. You put in the hours, the effort and the sweat, but how do you know whether you and your team are on the right track and what areas you can improve on to make even more sales?

Seven SEO Tactics Any Non-Tech Person Can Use

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Life hackers, philosophers and motivational speakers will tell you that life is as simple or as complex as you make it out to be. Pithy advice? Probably. But also quite telling when you’re wading through a mountain of information and can’t quite make out the difference between myriad complex tools ...

Why your content marketing isn’t working

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Despite all the hype about content marketing and what it can do to inspire business growth, the adage “Content is King” is only a half truth. While content does deliver incredible results for some businesses, it seems to be an empty promise for others.