Account-Based Marketing (ABM) is quickly growing to be one of the strongest tools for B2B marketers. According to Salesforce, “Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach; half of those marketers cite significantly higher...
You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times...
Today, content is the engine that drives the internet. From music and video to blogs, images, webinars and ‘How To’ guides – gone are the days of static brand web pages populated with company histories and visions. B2B content marketing has vastly changed how B2B customers find and engage with busi...
Developments in digital marketing are mighty hard to keep track of. The internet and technology constantly evolve, which means your customers’ behaviour is also evolving. Keeping up with these changes requires businesses to adopt an agile mindset when it comes to deploying new marketing tactics.
Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s account based marketing that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads t...
B2B lead nurturing is essential for converting leads into sales. It ensures that every lead is given ample attention and educated (through relevant content) about the solutions your brand can offer them until they’re ready to make a buying decision.
