--- title: GCL B2B's Marketing Blog | Stuart Thompson (2) description: Writing about all things inbound and outbound B2B Marketing. (2) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - 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[Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![Thinking woman in glasses looking up with light idea bulb above head isolated on gray wall background.jpeg](https://blog.gclb2b.com/hubfs/Blog_Images/Phase%202/Thinking%20woman%20in%20glasses%20looking%20up%20with%20light%20idea%20bulb%20above%20head%20isolated%20on%20gray%20wall%20background.jpeg)](https://blog.gclb2b.com/blog/how-to-use-linkedin-for-account-based-marketing) ## [How To Use LinkedIn for Account-Based Marketing](https://blog.gclb2b.com/blog/how-to-use-linkedin-for-account-based-marketing) By [Stuart Thompson](https://blog.gclb2b.com/blog/author/stuart-thompson) | 19 June 2017 --- --- Account-Based Marketing (ABM) is quickly growing to be one of the strongest tools for B2B marketers. According to [Salesforce](https://www.salesforce.com/blog/2016/05/10-account-based-marketing-stats-knock-your-socks-off.html), “Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach; half of those marketers cite significantly higher... [Read More ➢](https://blog.gclb2b.com/blog/how-to-use-linkedin-for-account-based-marketing) 0 ## [Key Account-Based Marketing Tools Sales Teams Should Be Using](https://blog.gclb2b.com/blog/key-account-based-marketing-tools-sales-teams-should-be-using) By [Stuart Thompson](https://blog.gclb2b.com/blog/author/stuart-thompson) | 5 May 2017 --- --- You might be wondering why, as a salesperson, you’re reading a blog post about account-based marketing tools. Shouldn’t you leave this for your marketing colleagues, so that you can focus on closing deals? A few decades ago – if blogs even existed! – we might have agreed with this notion, but times... [Read More ➢](https://blog.gclb2b.com/blog/key-account-based-marketing-tools-sales-teams-should-be-using) 0 ## [Good vs Bad B2B Content Marketing](https://blog.gclb2b.com/blog/good-vs-bad-b2b-content-marketing) By [Stuart Thompson](https://blog.gclb2b.com/blog/author/stuart-thompson) | 11 April 2017 --- --- Today, content is the engine that drives the internet. From music and video to blogs, images, webinars and ‘How To’ guides – gone are the days of static brand web pages populated with company histories and visions. [B2B content marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/b2b-content-marketing/) has vastly changed how B2B customers find and engage with busi... [Read More ➢](https://blog.gclb2b.com/blog/good-vs-bad-b2b-content-marketing) 0 ## [Six B2B Marketing Trends 2017 Will Bring](https://blog.gclb2b.com/blog/six-b2b-marketing-trends-2017-will-bring) By [Stuart Thompson](https://blog.gclb2b.com/blog/author/stuart-thompson) | 12 January 2017 --- --- Developments in digital marketing are mighty hard to keep track of. The internet and technology constantly evolve, which means your customers’ behaviour is also evolving. Keeping up with these changes requires businesses to adopt an agile mindset when it comes to deploying new marketing tactics. [Read More ➢](https://blog.gclb2b.com/blog/six-b2b-marketing-trends-2017-will-bring) 0 ## [Is Account Based Marketing The Holy Grail Of B2B Marketing?](https://blog.gclb2b.com/blog/is-account-based-marketing-the-holy-grail-of-b2b-marketing) By [Stuart Thompson](https://blog.gclb2b.com/blog/author/stuart-thompson) | 4 January 2017 --- --- Every few years, there seems to be a new marketing methodology on the horizon that’s predicted to revolutionise how marketers do their jobs. At the moment, it’s [account based marketing](http://www.gcldirect.com/lead-generation-services) that’s being heralded as the Holy Grail that’ll make it easier to gather data about prospects and generate leads t... [Read More ➢](https://blog.gclb2b.com/blog/is-account-based-marketing-the-holy-grail-of-b2b-marketing) 0 ## [B2B Lead Nurturing: How an Agency Can Help You Turn More Leads into Sales](https://blog.gclb2b.com/blog/b2b-lead-nurturing-how-an-agency-can-help-you-turn-more-leads-into-sales) By [Stuart Thompson](https://blog.gclb2b.com/blog/author/stuart-thompson) | 8 December 2016 --- --- [B2B lead nurturing](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) is essential for converting leads into sales. It ensures that every lead is given ample attention and educated (through relevant content) about the solutions your brand can offer them until they’re ready to make a buying decision. [Read More ➢](https://blog.gclb2b.com/blog/b2b-lead-nurturing-how-an-agency-can-help-you-turn-more-leads-into-sales) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [1](https://blog.gclb2b.com/blog/author/stuart-thompson/page/1) - [2](https://blog.gclb2b.com/blog/author/stuart-thompson/page/2) - [3](https://blog.gclb2b.com/blog/author/stuart-thompson/page/3) - [Next](https://blog.gclb2b.com/blog/author/stuart-thompson/page/3) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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