With so much hype and emphasis put on content, digital and automation it's easy to lose sight of our primary marketing goals around generating quality opportunities. If you're still struggling to maintain consistent lead flows - don't despair! B2B marketers still cite Lead Generation as one of their top 3 challenges.
Good content is essential for generating leads, helping prospects through the funnel and of course getting them there in the first place. The tools, channels, connectors and human interaction we use to promote our content and engage our audience is critical to delivering good quality leads, that's why this month GCL are bringing you our Practical Guide to Lead Generation, bringing together some of our expertise to help you with:
- Buying cycle engagement
- Defining you Value proposition
- Campaign Set Up
- Tracking control points
As well as examining some of the pitfalls and challenges we all face in the eternal struggle to fill up the Sales pipeline we're looking at when and why to convert MGI's and how to factor in their journey through the sales cycle.
So save yourself the reinvention of the Marketing wheel and check out GCL's Practical Guide to Lead Generation.
