--- title: GCL B2B's Marketing Blog | Romaana Mahtey (2) description: Writing about all things inbound and outbound B2B Marketing. (2) --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - [Data Services](https://gclb2b.com/our-services/data-services/) - 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[Data Cleansing](https://gclb2b.com/our-services/data-services/data-cleansing/) - [Data Enrichment](https://gclb2b.com/our-services/data-services/data-enrichment/) - [Data Analysis and Transformation](https://gclb2b.com/our-services/data-services/data-analysis/) - [Data Sourcing](https://gclb2b.com/our-services/data-services/data-sourcing/) - [Database Building](https://gclb2b.com/our-services/data-services/database-building/) - [Opt-In Databases](https://gclb2b.com/our-services/data-services/opt-in-databases/) - [Total Addressable Market](https://gclb2b.com/our-services/data-services/total-addressable-market/) - [Market Research](https://gclb2b.com/our-services/market-research/) - [Prospect Profiling](https://gclb2b.com/our-services/market-research/prospect-profiling/) - [Sales & Marketing Consultancy](https://gclb2b.com/our-services/sales-marketing-consultancy/) - [News](https://blog.gclb2b.com/blog) - [Resources](https://gclb2b.com/resources/) - [Careers](https://gclb2b.com/careers/) - [Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog ## [Four Signs That You’ll Waste Your Marketing Budget In 2017](https://blog.gclb2b.com/blog/four-signs-that-youll-waste-your-marketing-budget-in-2017) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 10 January 2017 --- --- “I want to waste my marketing budget in 2017”, said no marketer ever! Yet, many will do so because they’re investing time and effort into activities that inadvertently squander resources. And as every marketer knows, your budget, and how well you use it, are determining factors in the success of yo... [Read More ➢](https://blog.gclb2b.com/blog/four-signs-that-youll-waste-your-marketing-budget-in-2017) 0 ## [DMA Guest Blog - War of the Worlds: Sales vs Marketing](https://blog.gclb2b.com/blog/dma-guest-blog-war-of-the-worlds-sales-vs-marketing) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 6 December 2016 --- --- Next in our DMA blog series, we give a playful take on the notorious rivalry between sales and marketing departments, and why this age-oldbattle does nothing to improve revenue growth – let alone morale. Here’s an excerpt from the blog: You’d be hard pressed to pinpoint exactly when the war between... [Read More ➢](https://blog.gclb2b.com/blog/dma-guest-blog-war-of-the-worlds-sales-vs-marketing) 0 ## [Five Low Cost B2B Marketing Ideas For Marketing Managers](https://blog.gclb2b.com/blog/five-low-cost-b2b-marketing-ideas-for-marketing-managers) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 8 November 2016 --- --- I know what you might be thinking – low cost B2B marketing solutions only offer a quick fix when it comes to generating leads and increasing ROI, and to create long-term growth and actual conversions, a large budget is required. [Read More ➢](https://blog.gclb2b.com/blog/five-low-cost-b2b-marketing-ideas-for-marketing-managers) 0 ## [How To Get Your Content Marketing Right for Each Stage of Your Buyers Funnel](https://blog.gclb2b.com/blog/how-to-get-your-content-marketing-right-for-each-stage-of-your-buyers-funnel) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 19 October 2016 --- --- “[Content marketing](http://gcldirect.criticalreview.co.za/lead-generation-services/inbound-marketing/content-marketing/) is the wave of the future”, [heralds the Content Marketing Institute](http://contentmarketinginstitute.com/2016/08/content-marketing-stats/) (CMI). That’s a pretty bold statement, but one that has plenty of evidence to support it. [Read More ➢](https://blog.gclb2b.com/blog/how-to-get-your-content-marketing-right-for-each-stage-of-your-buyers-funnel) 0 ## [How to do B2B content marketing that works](https://blog.gclb2b.com/blog/how-to-do-b2b-content-marketing-that-works) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 6 September 2016 --- --- Despite the widespread adoption of content marketing, many businesses struggle to use content to drive meaningful results. Why? Because they lack an effective strategy. [Read More ➢](https://blog.gclb2b.com/blog/how-to-do-b2b-content-marketing-that-works) 0 ## [Bad leads - is it time to outsource?](https://blog.gclb2b.com/blog/bad-leads-is-it-time-to-outsource) By [Romaana Mahtey](https://blog.gclb2b.com/blog/author/romaana-mahtey) | 19 July 2016 --- --- Almost everyone agrees that a steady flow of quality leads is crucial to the survival and growth of a business. However, what people can’t agree on is what the best way is to go about their lead generation activities. While some do their lead generation in house, others outsource this activity to... [Read More ➢](https://blog.gclb2b.com/blog/bad-leads-is-it-time-to-outsource) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL\_-\_Workbook\_Front\_Cover\_no\_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [1](https://blog.gclb2b.com/blog/author/romaana-mahtey/page/1) - [2](https://blog.gclb2b.com/blog/author/romaana-mahtey/page/2) - [3](https://blog.gclb2b.com/blog/author/romaana-mahtey/page/3) - [Next](https://blog.gclb2b.com/blog/author/romaana-mahtey/page/3) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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