The Do’s & Don'ts of Over-The-Phone Appointment Setting
Appointment setting has never been easy, but now, your prospects and the way they behave makes securing those all-important first meetings even more of a challenge.
7 myths of telemarketing debunked
With many companies having no previous experience of telemarketing and others having nothing but bad luck, we felt it was time to set the record straight! There are many common myths of telemarketing that we frequently hear and because of a few bad apples or lack of experience, telemarketing has got...
How to use outbound appointment setting to your sales advantage
As much as we'd love to have all our lead requirements produced from inbound enquiries, the reality is that most companies need to include an element of outbound methods to meet their lead generation targets. Appointment making falls snugly into this remit and is an important part of the sales proce...
War of the Worlds: Sales vs Marketing
Salespeople view marketers as wishy-washy creatives, more interested in vanity metrics and crafting glossy content than generating real sales, while marketers think salespeople spend more time taking long lunches and gabbing on the phone than doing actual work. As fun as it is to make light of thi...
