How to get the most from your digital marketing channels

Almost every widely adopted technology owes its success to the fact that it was once perceived as new and exciting. But digital marketing is different.

How do I follow up an MQL?

So, marketing have created some excellent content, they’ve deployed a variety of content strategies through blogs, white papers, landing pages and social media and now they’ve generated a number of marketing qualified leads (MQLs). What happens next?

How to achieve MQL best practices

MQLs are not the same as SQL leads. MQLs are leads that have been generated through specific marketing activity, qualified as being the right fit and have the potential of converting into a customer. So, what is the best way to generate this type of lead and how do you properly qualify them?

How can I Turn an MQL into an SQL?

Question: How can I turn an MQL into an SQL?

Answer: Teamwork

Converting an MQL into an SQL can sometimes feel like a bun fight between marketing and sales. One of the best ways to avoid this is to agree a way of working and formally capture it in a document this is called a service level agreement...

A prospect, an MQL and an SQL walk into a bar…

Que the bad sales and marketing joke! But what are the key differences between a prospect, an MQL and an SQL?

MQL vs. SQL: There’s only one way to find out…..FIGHT!

In many organisations there is often a bit of tension between marketing and sales, especially when it comes to the thorny subject of lead generation. Although both departments are ultimately leading towards the same goal, they often have different ideas on how to get there. At the crux of this is h...