Is Your B2B Data Decaying? 5 Ways to Tell
Reading time: 4 minutes
Have you ever attempted to connect with a decision maker, only to be told they left the company five years ago, or in worse cases, the business has closed down altogether?
5 Steps to a Winning Account Based Marketing Strategy
Reading time: 6 minutes
Account based marketing (ABM) is a marketing approach that brings together sales and marketing teams to concentrate their efforts, expertise, and resources on personalised campaigns aimed at selected high-value accountsand customers that are most likely to be interested in yo...
11 Tips to Supercharge your B2B Telemarketing Results
Reading time: 7 minutes
B2B Telemarketing, when applied correctly, can form a critical role in the overall B2B sales process. However, it requires an appropriate level of time, effort and planning invested upfront to set up a successful campaign and maximise the likelihood of an impressive ROI.
Ov...
Why do B2B Telemarketing Campaigns Fail?
Reading time: 5 minutes
It takes the fusion of different departments, personnel and skill sets to bring a successful B2B Telemarketing campaign together. When done right, you can expect to see qualified leads being brought in, increased appointment bookings, boosted brand awareness and your pipeline...
6 Tips to Choosing a B2B Telemarketing Agency You Can Trust
Reading time: 6 minutes
Telemarketing is much more than simply making outbound calls to prospects. It involves developing an effective strategy and implementation plan, defining the target market and appropriate data, building an effectively skilled team, and constant adaptation to ensure the result...
9 Powerful Benefits of Outsourcing Your B2B Telemarketing
Reading time: 4 minutes
B2B telemarketing comes with an abundance of benefits, such as boosting lead generation, appointment setting, filling your pipeline short, mid, and long-term, gaining valuable marketing data insights, raising both brand and product/service awareness and so much more.
An impor...
