--- title: GCL B2B's Marketing Blog | B2B Data description: B2B Data | Writing about all things inbound and outbound B2B Marketing. --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - [Webinar Support](https://gclb2b.com/our-services/b2b-telemarketing/webinar-support/) - [Lead Nurture](https://gclb2b.com/our-services/b2b-telemarketing/lead-nurture/) - 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[Open Positions](https://gclb2b.com/careers/open-positions/) - [Contact Us](https://gclb2b.com/contact-us/) [![gcl-white-logo-2](https://blog.gclb2b.com/hs-fs/hubfs/gcl-white-logo-2.png?width=140&height=56&name=gcl-white-logo-2.png "gcl-white-logo-2")](https://blog.gclb2b.com/) - [Home](http://www.gcldirect.com/) - [Services](http://www.gcldirect.com/lead-generation-services) - [B2B Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/) - [Appointment Setting](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/appointment-setting/) - [International Telemarketing](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/international-telemarketing/) - [Event Support](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/event-support/) - [Channel Development](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/channel-development/) - [Inbound Call Handling](http://www.gcldirect.com/lead-generation-services/b2b-telemarketing/inbound-call-handling/) - [Marketing Data](http://www.gcldirect.com/not-the-lead-generation-service/marketing-data/) - [Data Cleansing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-cleansing/) - [Data Management](http://www.gcldirect.com/lead-generation-services/marketing-data/data-management/) - [Data Enrichment](http://www.gcldirect.com/lead-generation-services/marketing-data/data-enrichment/) - [Channel Mapping](http://www.gcldirect.com/lead-generation-services/marketing-data/channel-mapping/) - [Opt-in Databases](http://www.gcldirect.com/lead-generation-services/marketing-data/opt-in-databases/) - [Data Sourcing](http://www.gcldirect.com/lead-generation-services/marketing-data/data-sourcing/) - [Prospect Profiling](http://www.gcldirect.com/lead-generation-services/marketing-data/prospect-profiling/) - [Market Research](http://www.gcldirect.com/lead-generation-services/marketing-data/market-research/) - [Database Building](http://www.gcldirect.com/lead-generation-services/marketing-data/database-building/) - [Business Insight](http://www.gcldirect.com/lead-generation-services/marketing-data/business-insight/) - [Inbound Marketing](http://www.gcldirect.com/lead-generation-service/inbound-marketing/) - [Content Marketing](http://www.gcldirect.com/lead-generation-services/inbound-marketing/content-marketing/) - [SEO Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/seo-strategy/) - [Marketing and Sales Automation](http://www.gcldirect.com/lead-generation-services/inbound-marketing/marketing-sales-automation/) - [Social Selling](http://www.gcldirect.com/lead-generation-services/inbound-marketing/social-selling/) - [Paid Media](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Inbound Marketing Strategy](http://www.gcldirect.com/lead-generation-services/inbound-marketing/inbound-marketing-strategy/) - [Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog [![](https://blog.gclb2b.com/hubfs/business%20documents%20on%20office%20table%20with%20smart%20phone%20and%20laptop%20computer%20and%20graph%20financial%20with%20social%20network%20diagram%20and%20three%20colleagues%20discussing%20data%20in%20the%20background-2.jpeg)](https://blog.gclb2b.com/blog/the-best-sources-of-sales-marketing-data-in-2024) ## [The Best Sources of Sales & Marketing Data in 2024](https://blog.gclb2b.com/blog/the-best-sources-of-sales-marketing-data-in-2024) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 11 November 2024 --- --- In the **B2B sales** and marketing landscape, the requirement for accurate, high-quality data is crucial for success. However, sourcing the right type of data to achieve your commercial objectives is not always as straight forward as you might think. The reality is that there is no silver bullet, and it... [Read More ➢](https://blog.gclb2b.com/blog/the-best-sources-of-sales-marketing-data-in-2024) 0 [![](https://blog.gclb2b.com/hubfs/Data%20Management.jpg)](https://blog.gclb2b.com/blog/effective-b2b-databases-data-insight-and-enhancement) ## [Effective B2B Databases - Data Insight and Enhancement](https://blog.gclb2b.com/blog/effective-b2b-databases-data-insight-and-enhancement) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 16 April 2024 --- --- The moment has arrived to focus on promoting that new product or solution, the one that the CEO has personally been championing. With everything set in motion, the content finalised and the infographics looking amazing, the question arises - what about the mailing list? Will the one you used a coupl... [Read More ➢](https://blog.gclb2b.com/blog/effective-b2b-databases-data-insight-and-enhancement) 0 [![](https://blog.gclb2b.com/hubfs/Blog_Images/Phase%202/Modern%20notebook%20computer%20with%20future%20technology%20media%20symbols.jpeg)](https://blog.gclb2b.com/blog/five-steps-to-improve-and-clean-your-marketing-data) ## [Five Steps to Improve and Clean Your Marketing Data](https://blog.gclb2b.com/blog/five-steps-to-improve-and-clean-your-marketing-data) By [Scott Barr](https://blog.gclb2b.com/blog/author/scott-barr) | 3 April 2024 --- --- A marketing campaign is nothing without good, shiny data. In order to drive leads and conversions, you need to ensure your data is relevant, accurate, and up to date. According to this [Gartner](https://www.gartner.com/login/loginInitAction.do?method=initialize&TARGET=http%253A%252F%252Fwww.gartner.com%252Fdocument%252F3522717%253Fref%253DsolrAll%2526refval%253D181587508%2526qid%253D0434dcdbacefc99920545974cafba90e) study, “the annual financial impact of poor data quality on organisations is $9.7 million”.  [Read More ➢](https://blog.gclb2b.com/blog/five-steps-to-improve-and-clean-your-marketing-data) 0 [![B2B Appointment Setting v1](https://blog.gclb2b.com/hubfs/B2B%20Appointment%20Setting%20v1.jpg)](https://blog.gclb2b.com/blog/how-the-right-message-will-get-you-more-b2b-appointments) ## [How The Right Message Will Get You More B2B Appointments](https://blog.gclb2b.com/blog/how-the-right-message-will-get-you-more-b2b-appointments) By [James Crowder](https://blog.gclb2b.com/blog/author/james-crowder) | 30 January 2024 --- --- We’ve said it before and we’ll say it again: [B2B appointment setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) is an artform, and the marketer that seals the deal — on a consistent basis — is a veritable magician! Thankfully, experience takes away a lot of the guesswork. And with over 30 years under our belt, we can honestly say that secur... [Read More ➢](https://blog.gclb2b.com/blog/how-the-right-message-will-get-you-more-b2b-appointments) 0 [![analysis-brainstorming-chart-1571699](https://blog.gclb2b.com/hubfs/analysis-brainstorming-chart-1571699.jpg)](https://blog.gclb2b.com/blog/5-of-the-most-popular-types-of-marketing-data-analysis-tools) ## [5 Of The Most Popular Types Of Marketing Data Analysis Tools](https://blog.gclb2b.com/blog/5-of-the-most-popular-types-of-marketing-data-analysis-tools) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 5 September 2022 --- --- For marketers to survive in the modern digital marketing space, they need the right tools to understand whether their campaigns are succeeding or failing. These tools will allow marketers to measure ROI at different stages of a campaign and provide clients with the metrics they need to justify marke... [Read More ➢](https://blog.gclb2b.com/blog/5-of-the-most-popular-types-of-marketing-data-analysis-tools) 0 [![](https://blog.gclb2b.com/hubfs/Frustrated%20Phone%20Call.jpeg)](https://blog.gclb2b.com/blog/how-to-plan-for-your-best-and-worst-sales-months-throughout-the-year) ## [How to plan for your best (and worst) sales months throughout the year](https://blog.gclb2b.com/blog/how-to-plan-for-your-best-and-worst-sales-months-throughout-the-year) By [GCL](https://blog.gclb2b.com/blog/author/gcl) | 14 July 2021 --- --- Throughout the year, different sectors have different months which perform better than others. And there are also typically months which perform worse. School holidays, vacations abroad and increased summer activities are often blamed for the decline. But it is important to know when these peaks and... [Read More ➢](https://blog.gclb2b.com/blog/how-to-plan-for-your-best-and-worst-sales-months-throughout-the-year) 0 ### Categories - [Telemarketing (112)](https://blog.gclb2b.com/blog/topic/telemarketing) - [B2B Lead Generation (57)](https://blog.gclb2b.com/blog/topic/b2b-lead-generation) - [Lead Generation (33)](https://blog.gclb2b.com/blog/topic/lead-generation) - [International Telemarketing (27)](https://blog.gclb2b.com/blog/topic/international-telemarketing) - [B2B Marketing (25)](https://blog.gclb2b.com/blog/topic/b2b-marketing) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources - - - [Next](https://blog.gclb2b.com/blog/topic/b2b-data/page/2) **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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