--- title: Data Insight and Enhancement Top Tips description: Following on from GCL Directs best practice article here are our top tips on how to get the most from enhancing your database image: https://blog.gclb2b.com/hs-fs/file-3659399810-jpg/blog-files/istock_000027691007small-300x225.jpg --- [![](https://gclb2b.com/app/uploads/2020/07/GCL-main-logo-white.png)](https://gclb2b.com) - [About Us](https://gclb2b.com/about-us/) - [Our Services](https://gclb2b.com/our-services/) - [B2B Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/) - [Lead Generation and Appointment Setting](https://gclb2b.com/our-services/b2b-telemarketing/appointment-setting/) - [Channel Development](https://gclb2b.com/our-services/b2b-telemarketing/channel-development/) - [Event Support](https://gclb2b.com/our-services/b2b-telemarketing/event-support/) - [Inbound Call Handling](https://gclb2b.com/our-services/b2b-telemarketing/inbound-call-handling/) - [International Telemarketing](https://gclb2b.com/our-services/b2b-telemarketing/international-telemarketing/) - 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[Holistic Lead Generation](http://www.gcldirect.com/lead-generation-services/holistic-lead-generation/) - [About](http://www.gcldirect.com/company-profile/) - [Resources](http://www.gcldirect.com/resources/) - [Careers](http://www.gcldirect.com/careers) - [Latest Careers](http://www.gcldirect.com/careers/latest-careers/) - [Blog](https://blog.gclb2b.com/blog) - [Contact](http://www.gcldirect.com/contact/) [![CALL US NOW](https://no-cache.hubspot.com/cta/default/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c.png)](https://cta-redirect.hubspot.com/cta/redirect/1604661/1f41ec7a-7629-4e9f-a478-c72e3048233c) ### Welcome To Our Blog # Data Insight and Enhancement Top Tips [sam](https://blog.gclb2b.com/blog/author/sam) | 4 December 2014 Share:   - [Tweet](https://twitter.com/share) [![](https://blog.gclb2b.com/hs-fs/file-3659399810-jpg/blog-files/istock_000027691007small-300x225.jpg)](https://blog.gclb2b.com/blog/data-insight-and-enhancement-top-tips) [![Data Insight](https://blog.gclb2b.com/hs-fs/file-3659399810-jpg/blog-files/istock_000027691007small-300x225.jpg?width=300&height=225&name=istock_000027691007small-300x225.jpg)](https://blog.gclb2b.com/hs-fs/file-3659399810-jpg/blog-files/istock_000027691007small-300x225.jpg) Find out what your database really contains... Following on from GCL Directs best practice article here are our top tips on how to get the most from enhancing your database: *Your existing database will not meet your needs for every campaign, it is a living thing that needs to be cleansed and added to in equal measure.* *Try not to focus on the financial aspects of fixing up a database. Remember especially for telemarketing and postal campaigns that the cost of postage or time spent on the phone to the wrong contact will be greater than enhancing that contact now.* *There are hundreds of data providers out there who can help you. Make sure you do your research and give a perspective provider as many details as possible.* *Don’t expect a 100% match rate when enhancing your data; a good range to aim for is between 60-80%.* *Often different providers will have better coverage in different areas so always get counts from multiple vendors before you commit or find a data broker you can trust to do that job for you.* *Only send your data to a data provider for appending if you are certain they can be trusted and always ask for a Non-Disclosure Agreement.* *The more data you have about your client base the easier it will be to target your marketing campaigns.* ### Categories - [Account Based Marketing (18)](https://blog.gclb2b.com/blog/topic/account-based-marketing) - [ai crm (1)](https://blog.gclb2b.com/blog/topic/ai-crm) - [Appointment Setting (12)](https://blog.gclb2b.com/blog/topic/appointment-setting) - [B2B Appointment Setting (18)](https://blog.gclb2b.com/blog/topic/b2b-appointment-setting) - [B2B Data (19)](https://blog.gclb2b.com/blog/topic/b2b-data) ### RESOURCES ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-convert-MQLS-into-SQLS-300x214.jpeg) [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg?width=358&height=377&name=GCL_Resources_How-to-create-a-winning-b2b-sales-pitch-300x214.jpeg) [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches) ![GCL_-_Workbook_Front_Cover_no_text.png](https://blog.gclb2b.com/hs-fs/hubfs/GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg?width=358&height=377&name=GCL_Resources_The-guide-to-holistic-lead-generation-300x214.jpeg) [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive  alerts of new resources **![](https://blog.gclb2b.com/hs-fs/hubfs/layout/logo.png?width=113&name=logo.png)**   **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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