In the competitive modern marketplace, businesses are constantly on the lookout for ways of innovating their marketing campaigns. With the emergence of social networking as a major part of our daily lives, many firms have dedicated a lot of time and money into these e-marketing strategies at the expense of more traditional avenues. However, here at GCL Direct we strongly believe that effective telemarketing still has much to offer, and in fact provides many benefits over social marketing techniques.
Faster to Convey Your Message
Although social media can deliver your campaign to millions of people across the globe, it is a relatively slow process due to its more passive nature. By phoning your prospective clients, you can reach them directly and immediately, and by properly researching your leads, you can ensure that your message is reaching the relevant people.
You can Reach Everyone by Phone
It may be true that many millions of people all over the globe are using some form of social media, but not everyone is. The telephone is still considered an essential device within business, and many people would still far prefer to have a conversation by phone than over Facebook or Twitter, while you will also be able to present the human-side of your business that a status update will not be able to do.
Business is Still Wary About Social Media
Social media is here to stay, but the Internet is a fickle mistress and any one site could go from must-have to old news in no time. You just have to look at the sliding stock of Facebook to see that nothing is guaranteed with social marketing. For this reason, there are many people in business who are wary of dedicating too much time and energy into these methods.
For a successful and effective marketing campaign that can continue to deliver a good ROI, telemarketing is still your best option. If you'd like more information on what we can offer here at GCL Direct, call us on 0121 452 2020 or alternatively you can request a call back by sending us your contact details.
