This latest news post from GCL Direct explains exactly what telemarketing is and how the process can be used to help sales within your particular business.
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[essential](https://blog.gclb2b.com/blog/author/essential) | 20 April 2012 Share: - [Tweet](https://twitter.com/share) telemarketing is recognised as a much more indepth approach far softer approach to than telesales, and the two should not be confused. At GCL Direct, we believe that our unique approach to B2B telemarketing means the difference between failure and success. Our service involves contacting prospective businesses in order to identify qualified opportunities for our clients. Through promoting the product or service on offer, we hope to open up the company we are working on behalf of to further contact from prospective buyers. As a quality and results focused company we continuously strive to personalise our telemarketing approach to adapt to your business market, identify USP’S and boost ROI with a tailored message that gets results. It’s for this reason that we believe telemarketing is a great business tool, which if used correctly can support field sales teams by presenting and generating qualified sales opportunities. The first stage in a lead generation campaign is identifying prospective clients, which you do by fact finding and information gathering. To succeed in creating a successful dataset you need to look at business verticals, company size, geography etc. These are key factors which are critical in developing a well-structured campaign that is proven to raise ROI. Aside from nurturing the dataset a competent telemarketing team will define and hone a message to maximise success; this is something our team do by speaking with our clients daily to optimise performance and all-round success. It is our understanding of the telemarketing industry, your clientele and researching and developing the message for maximum results; which is why many businesses seek out our services. To see how telemarketing could benefit your business, be sure to get in touch with us at GCL Direct to discuss this in further detail and experience first-hand the service you could be investing in. ### Categories - [Account Based Marketing (18)](https://blog.gclb2b.com/blog/topic/account-based-marketing) - [ai crm (1)](https://blog.gclb2b.com/blog/topic/ai-crm) - [Appointment Setting (12)](https://blog.gclb2b.com/blog/topic/appointment-setting) - [B2B Appointment Setting (18)](https://blog.gclb2b.com/blog/topic/b2b-appointment-setting) - [B2B Data (19)](https://blog.gclb2b.com/blog/topic/b2b-data) ### RESOURCES  [How To Convert MQLs Into SQLs](https://landing.gcldirect.com/how-to-turn-an-mql-into-an-sql)  [How To Create A Winning B2B Sales Pitch](https://landing.gcldirect.com/your-guide-to-winning-more-sales-pitches)  [The Guide To Holistic Lead Generation](https://landing.gcldirect.com/the-guide-to-holistic-lead-generation) #### Subscribe To Our Resources Simply enter your email address to receive alerts of new resources **** **HEAD OFFICE** 2nd Floor, Charter House, 52 Charlotte Street, Birmingham. 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