Telemarketing is a powerful tool that can be used by a variety of businesses to not only conduct original lead generation but to also bring new clients on board and maximise profits. Used widely throughout business, it is a proven way to expand your client base. However, there are a huge number of telemarketing agencies around the country and it can be extremely difficult to grasp the differences between them. There are a number of aspects which you should always consider, and once you have a balance you are happy with you can be sure to have found the ideal partner for your business.
Communication
The foundation of any business is communication and this is even more predominant within the telemarketing industry. Communication with both you as a client and your potential customers needs to be seen as a priority. Make sure the agency is willing to inform you of issues that they are facing as well as successes. This is the sign of a great attitude, knowing that although there are bound to be challenges, there are always ways to make improvements.
At GCL Direct we believe in achieving the best results for our clients, which includes keeping communication frequent and sharing real feedback through live call recording. This way we are able to be sure that the strategies in place are aligned to help achieve your goals.
Understanding
Your needs are what are important but you may not always feel that this is how a telemarketing agency see it. When you have an initial meeting, make sure you have a clear idea of what you want from them and come up with a plan together of exactly how they will deliver for you. Giving them as much information as you can will help significantly, but if you are unsure that they understand your needs, ask them to clarify. Our team are experienced when it comes to devising individual strategies to adhere to the requests of our clients. By tailoring our services for you, the results are far better than when using a 'one fits all' attitude.
Team Morale
When you visit the company, ask to see where the calls take place so that you can get a feel for both in and outside the boardroom. Talk to some of the staff if you can and ask how they find their tasks. This will give you an idea of the team morale, which is important for achieving results in the telemarketing industry. Make sure you feel as though your custom is valued before you sign anything, as you do not want to spend the next 6 months working with a company you are not fully happy with.
Experience
It is all very well to come across a company who offer a service with a great price tag, but do they really know what they are doing? Search for a company who has an astounding reputation and has worked with a wide variety of clients. Ask them for examples of when their approach has really worked so that you can see what they can do.
Here at GCL Direct we have a wealth of experience and are the longest running B2B agency in the United Kingdom. We have a huge portfolio of successful clients who have chosen to stay with our services due to the work that we are doing.
For telemarketing services that are second to none, call us here at GCL Direct or visit our contact page.
